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New Dimensions Fitness equipment inventor

By Don Debelak

Opinions expressed by Entrepreneur contributors are their own.

Dean Tornabene is the co-inventor with Charles Perez of some of the best-selling gadgets ever pushed by infomercials, including the AB Rocker and the Bun and Thigh Sculptor. His inventions over the past four years have generated more than $300 million in retail sales and direct-response TV combined.

Tornabene, a former Mr. America who has established himself as a health and fitness guru, has quite an impressive background, but his inventing skills go far beyond simply cashing in on his good looks and name recognition. Tornabene also knows how to create a distinctive product-one with the potential to find space on retail shelves and become a smash hit, not just another deadbeat collecting dust in a corner of Wal-Mart.

Tornabene's first inventions came about when he was a teenager growing up in Canonsburg, Pennsylvania. His family couldn't afford expensive fitness equipment, so Tornabene created his own products. At 22, Tornabene moved to Los Angeles and gradually realized that the general public needed more than just exercise to keep in top shape. Hence, Herbal Technologies Inc. was born, a company that sells two of the most popular herbal supplements, Fat Fighting System and Metasystem.

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