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Fitness equipment inventor

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This story appears in the April 2000 issue of Business Start-Ups magazine.

Dean Tornabene is the co-inventor with Charles Perez of some of the best-selling gadgets ever pushed by infomercials, including the AB Rocker and the Bun and Thigh Sculptor. His inventions over the past four years have generated more than $300 million in and direct-response TV combined.

Tornabene, a former Mr. America who has established himself as a health and fitness guru, has quite an impressive background, but his inventing skills go far beyond simply cashing in on his good looks and name recognition. Tornabene also knows how to create a distinctive -one with the potential to find space on retail shelves and become a smash hit, not just another deadbeat collecting dust in a corner of Wal-Mart.

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