Worth a Visit With a lot of knowledge and a little money, one man made it his mission to help companies get site visitors.

What: A search engine optimization company
Who: Scott Buresh of Medium Blue Multimedia Group LLC
Where: Atlanta
When: Started in 2000
Startup costs: $1,000

Scott Buresh, 36, was a musician who wanted to improve his search engine optimization to better market his band. Along the way, he learned so much about SEO that he decided to spin his existing web design firm, Medium Blue, into an SEO company. With $500 out-of-pocket and an equal investment from a former bandmate who has since left the company, he purchased a business license, paid his registration fees and set up a website.

The business started off in Buresh's home and stayed that way until 2002. "When you're living hand-to-mouth early in your business, it really forces you to evaluate everywhere your money's going," he says. If he had started with hundreds of thousands of dollars, he predicts his business would have flopped because he would have spent so much effort and money on hiring employees and creating an impressive office before he had a viable business plan.