McDonald's Is Adding Four New Secret Menu Items to Its Actual Menu The fast-food chain is making four customers' creations and bringing them to life starting January 31.

By Emily Rella

Artur Widak/NurPhoto via Getty Images
Artur Widak/NurPhoto via Getty Images

Fast-food fans have been making their own versions of menu items for as long as chains have been around, with the rise of social media catapulting "secret menu items' and hacks into the mainstream and opening customers' eyes to new combinations and variations on their favorite foods.

One of the chains where this is most prominent is McDonald's, where cult-like followings around certain menu items have created a loyal fan base that experiments with mixing and matching different items to create their own unique spin on things.

And now it looks like the fast-food chain itself has taken note, as McDonald's announced that it would be releasing a limited-edition run of "Menu Hacks", new items inspired by customers' creations.

Related: Elon Musk Prompts Creation of McDonald's Meme Coin, Hits $6 Million Market Capitalization

"Our fans are always coming up with different ways to make a McDonald's meal uniquely their own," McDonald's said in a statement. "That's why, for the first time ever, we're spotlighting their creativity by officially debuting four fan-favorite creations on menus across the country for a limited time."

The new items, which roll out on January 31, were chosen from four social media users who created the hacks themselves.

The four new food being featured are The Hash Brown McMuffin® (A sausage McMuffin with egg and a hash brown stacked in the middle), The Crunchy Double (Chicken McNuggets topped with a Double Cheeseburger with Tangy Barbeque Sauce drizzled inside), The Land, Air & Sea (A McChicken stacked on a Big Mac, stacked on a Filet-O-Fish) and The Surf + Turf (A Filet-O-Fish stacked on a Double Cheeseburger.)

"From Hip-Hop icons to Christmas queens, everyone has a unique go-to McDonald's order, including our everyday customers," Vice President of U.S. Marketing, Brand Content and Engagement for McDonald's USA Jennifer Healan said. "This campaign shows that it has never been "our menu' — the menu belongs to our fans."

Related: McDonald's Is Making Its Famous McRib Sandwich Into an NFT

Customers who order any of the mashups will be given the items they need to create the secret menu hack items themselves.

All items are available to order in-store, drive-thru via McDelivery or the McDonald's App, except the Surf + Turf which is only available via McDelivery and the McDonald's App.

The chain has been experimenting with its menu over the last few months, bringing back its famed McRib for a limited time run at the end of last fall and expanding its roll out of the new plant-based McPlant burger.

As of Thursday afternoon, the chain was up 20.27% year over year.

Related: Considering franchise ownership? Get started now and take this quiz to find your personalized list of franchises that match your lifestyle, interests and budget.

Emily Rella

Entrepreneur Staff

Senior News Writer

Emily Rella is a Senior News Writer at Previously, she was an editor at Verizon Media. Her coverage spans features, business, lifestyle, tech, entertainment, and lifestyle. She is a 2015 graduate of Boston College and a Ridgefield, CT native. Find her on Twitter at @EmilyKRella.

Editor's Pick

Related Topics

Business Ideas

This Teacher Sells Digital Downloads for $10. Her Side Hustle Now Makes Six Figures a Month: 'It Seems Too Good to Be True, But It's Not.'

When one middle school teacher needed to make some extra income, she started a remote side hustle with no physical products and incredibly low overhead. Now she brings in six figures each month, and offers courses teaching others how to do the same.


Google Is About to Delete Inactive Accounts. Here's How to Avoid A Massive Gmail Bounce Rate.

Google will start deleting inactive accounts soon. For businesses like yours, that means many Gmail contacts will probably bounce. Here's how you can avoid that – and keep your business emails landing in the inbox.

Business News

An Ivy League University Is Teaching the Secret of Taylor Swift's Success

Several major universities have added courses dedicated to studying Swift's star power.


'I Haven't Ticked All the Boxes Yet.' Hilary Duff Reveals Her Next Venture After More Than 2 Decades in the Spotlight — and the Surprisingly Relatable Key to Her Enduring Success

The actor talks entrepreneurship, secrets to success and her latest role as chief brand director for Below 60°, a product line of air fragrances.

Business News

Red Lobster Lost Nearly $11 Million Because People Love Endless Shrimp: 'We Need to Be Much More Careful'

The restaurant chain, which is owned by Thai Union Group, made the promotion a menu mainstay in June.