Get All Access for $5/mo

Pizza Hut Launches a Line of Pizza-Themed Apparel Pizza Hut is just one of the many fast food franchises trying to attract a younger demographic with quirky merchandise.

By Lindsay Friedman

Opinions expressed by Entrepreneur contributors are their own.

kunanon |

You may have swagger, but does it appropriately convey your love of pizza?

If not, no worries. Pizza Hut has your back, having just released a new line of pizza-themed clothing called Hut Swag. Because, as the Hut Swag hoodie declares, "pizza is bae."

Related: Pizza Hut Is Testing Uber-Esque Delivery Tracking Tech

We all may have had a dream or two that includes those delectably saucy pizza pies. So naturally, in addition to yoga pants, tank tops, T-shirts and "pizza vision" sunglasses, the new line includes a "dreaming of pizza" pillow case and a "pizza cuddles" blanket.

The Internet wasn't exactly sure how to react to the combination of yoga pants and pizza. Some embraced the idea. Others, not so much.

This isn't the first time Pizza Hut has entered the merchandise game. Around this time last year, the company came out with a limited-edition line of nail polish. Options ranged from "Dough you need me" and "Meat me after midnight." However, only 30 lucky people -- the winners of a pizza-themed Valentine's Day poetry contest -- were able to get their hands on the cheesy creations. This time around, Hut Swag is available to all online.

Pizza Hut isn't the first fast food franchise to try and entice millennials with wacky merchandise. In 2013, Taco Bell launched a line of apparel and accessories, which included items like skateboards, watches, rechargeable speakers and rings that spell spell out "Taco Bell," in addition to the expected T-shirts and hats, on its Live Mas website. And in April 2014, KFC started selling drumstick corsages just in time for prom.

Related: Taco Bell Takes a Startup Approach in Launching ',' Its New Website

If you're wondering who, exactly, is actually going to wear a shirt that reads "My Pizza My Life," the practice seems to be more of a branding tool than a ploy for profit. Both Taco Bell and Pizza Hut donate proceeds from their online stores to nonprofit charities -- the Taco Bell Federation For Teens and World Food Program USA, respectively.

Lindsay Friedman

Staff writer. Frequently covers franchise news and food trends.

Lindsay Friedman is a staff writer at

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick


Most Gen Z Workers Want This One Thing From Their Employer. Are You Providing It?

Millions of college graduates are entering the workforce, and many feel unprepared. Here's the one thing they're looking for from potential employers — and how providing it will benefit you and your business in the long run.

Making a Change

Get a Lifetime of Babbel Language Learning for Just $150 Through June 17

Learn up to 14 languages over the course of a lifetime, with bite-size lessons, personalized reviews, and speech recognition tech.

Growing a Business

7 Strategies to Recession Proof Your Business in 2024 and Beyond

Insulate yourself from the turbulence so you can maximize the opportunities and grow.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Business News

Is the AI Industry Consolidating? Hugging Face CEO Says More AI Entrepreneurs Are Looking to Be Acquired

Clément Delangue, the CEO of Hugging Face, a $4.5 billion startup, says he gets at least 10 acquisition requests a week and it's "increased quite a lot."

Side Hustle

'The Work Just Fills My Soul': She Turned Her Creative Side Hustle Into a 6-Figure 'Dream' Business

Kayla Valerio, owner of vivid hair salon Haus of Color, transformed her passion into a lucrative venture.