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Grace Amidst Crisis: How One Company Mastered Disaster for 100 Years Here's how your business can survive and thrive in 2020.

By Elango R Edited by Frances Dodds

Opinions expressed by Entrepreneur contributors are their own.

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This will go down as the year when a zoonotic disease led to a philosophical rehaul of what it means to thrive. The pandemic and the ensuing restrictions on people and movement have compelled business leaders to hit the ground running with new plans on how to operate during and after the crisis.

But this is "normal." All crises invoke a fundamental fight-or-flight impulse — a primeval reaction that is also mirrored by businesses. While some of us in the ecosystem responded with elan, others struggled to get a grip.

Taking a page from the history books

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