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Marketing Buzz 10/01

Making the most of industry awards and tightening the restrictions on cold calling

This story appears in the October 2001 issue of Entrepreneur. Subscribe »

"And I'd Like toThank..."

While some folks use industry awards as nothing more thandoorstops, Michael Macken, 45, found that honors from the NationalBarbecue Association fired up promotional efforts for hisnew-to-market grill gadgets.

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