Bethenny Frankel has some weird business advice: “You can’t ask a dog to be a cat.” Which is to say: Don’t try to be something you’re not in business. Instead, maximize your strengths — even if they may seem a little unorthodox. For example, many people say to write a business plan and plot strategically. […]
Most enterprise leaders have a licensing agreement. Almost none have a governance strategy. Here is the difference and why it is catching up with you faster than you think.
As subscription fatigue grows, brands must rethink retention strategies beyond monthly billing. Here are a few innovative, value-driven ways to build loyalty and recurring engagement without locking customers into another subscription.