Rent the Runway's New Store Is Set Up to Be Your 'Dream Closet'
The new space seeks to make the rental service easy, simple and personalized -- focusing on the customer experience above all else.
To the right is a lobby-like seating area with a 75-inch digital wall featuring RTR looks, trends and new arrivals. The wall seeks to bring RTR style to life and is visible from the street to engage passerbys.
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If you’ve elected for a 45-minute personal styling appointment, you’ll have created a profile of your style preferences beforehand so one of Rent the Runway’s style specialists can select outfits for you to try on. These outfits will be waiting for you in RTR’s Style Studio, where you can go to test them out and add accessories.
With Rent the Runway's app, customers can now browse items that are available for same-day rental. Personalized closet profiles are also created for customers with data captured from a their online and in-store actions.