We visited the revamped designer dress rental store in New York City that combines tech and fashion.
Rent the Runway, a company that loans out designer dresses and accessories, just revamped its New York City flagship store to create a tech-savvy hangout for on-the-go shoppers.
The company’s new 5,000-square-foot space at 30 West 15th St. incorporates iPad check-in kiosks and Samsung screens that debut Rent the Runway trends and new arrivals scattered throughout the store.
The new space seeks to make the rental service easy, simple and personalized -- focusing on the customer experience above all else.
To the right is a lobby-like seating area with a 75-inch digital wall featuring RTR looks, trends and new arrivals. The wall seeks to bring RTR style to life and is visible from the street to engage passerbys.
Related: The Future Of Fashion As We See It
To help guide people through the rental experience, just past the lobby are iPad check-in kiosks to make for a speedier shopping experience. The process is simple: Customers can sign in or create a new account and even book a dressing room in advance to avoid waiting in any lines.
If you’ve elected for a 45-minute personal styling appointment, you’ll have created a profile of your style preferences beforehand so one of Rent the Runway’s style specialists can select outfits for you to try on. These outfits will be waiting for you in RTR’s Style Studio, where you can go to test them out and add accessories.
With Rent the Runway's app, customers can now browse items that are available for same-day rental. Personalized closet profiles are also created for customers with data captured from a their online and in-store actions.