A Sweet Smell of Success One woman turned a family business into an international sensation.
By Sara Wilson
Opinions expressed by Entrepreneur contributors are their own.
Vital Stats Jacquelyn Tran, 30, of Perfume Bay in Huntington Beach, California
Company An e-tailer of fragrances and beauty products
Projected2007 sales $18.5 million
Next Generation By all measures, Jacquelyn Tran's mom and dad had achieved the ultimate success. Emigrating from Vietnam in 1980, they soon secured a small spot in the U.S. marketplace with the opening of their fragrance store in 1987. One location grew to three, and before long, customers were flocking there from all corners of the world. But mom and dad's success was only a springboard for Tran. In 1999, she took their basic concept to new heights by selling perfume and beauty products online, thereby securing a place of her own in the global marketplace.
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