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This Launchpad For Outdoor Activewear Practices What It Preaches

The C21 Accelerator in California works proactively with companies that promote active lifestyles.

learn more about Michelle Goodman

By Michelle Goodman • Sep 17, 2015

Tony Drockton
Getting active: C21 Accelerator in Hermosa Beach, Calif.

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Rather than start a traditional VC fund, in February five veterans of leading outdoor and athletic clothing brands created C21 Accelerator, a long-term residency in Hermosa Beach, Calif., for startups developing sustainable outdoor products that promote an active lifestyle. In addition to hands-on, personalized guidance from the C21 team, startups get $50,000 to $500,000 in equity investments, with totals and term sheets determined on a case-by-case basis.

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