Marketing
Tell Your Startup’s Story and Captivate Your Audience. Here’s How.
All entrepreneurs have, or should have, an elevator pitch. That pitch is their market hook, their story. What's yours?
brand storytelling | Page 2
Thought Leaders
Who’s the Better Storyteller? Clinton or Trump?
Good leaders need to be great story-tellers, whether they're running a company -- or a nation.
Online Presence
4 Really Under-Used Ways to Build Your Brand Via Social Media
Companies must look for unique ways to get noticed and capture target audience's attention.
By Angela Ruth
Building a Business
Telling Your Signature Story
Customers need to know the essential story that brought you to the place you are now -- it helps them identify with you and want to do business with you.
Marketing
How to Get Your Story Noticed and Published Online
There are plenty of places to get your story told online. To get your story heard, however, you need to tell a compelling story.
By Peter Gasca
Building a Business
5 Startup Origin Stories That Aren’t Totally True
Sometimes the 'truth' is embellished.
By Jason Fell
Marketing
The Strongest Connections Come From Telling Your Story
Your brand has a story to tell and an audience of customers waiting to hear it.