Online Presence Facebook’s Graph Search Holds Promise for Social Marketing The beta release of Facebook's new search function is important to marketers because of its potential impact on advertising and purchase decisions. By Rick Mulready
Online Presence How Location-Based Social Networks Are Changing the Game for Businesses By Brian Honigman
Online Presence Merry Christmas: Time to Snuggle Up with Facebook, Twitter While the rest of the world is drinking eggnog, consider doing something magical: Getting to know your customers better and identifying the emotional benefit of your brand. By Jim Joseph
Marketing 5 Secrets to Producing Better Webinars If done well, webinars can drive sales and increase customer loyalty. Here's how to make yours stand out. By Lewis Howes
Online Presence How Facebook’s Updated ‘Nearby’ Tool Can Boost Your Business Here's what small businesses can do to ensure they're more easily discovered on the giant social network. By Rick Mulready
Online Presence 4 Ideas for Hosting Google+ Hangouts ‘On Air’ How to make the social network's video conferencing tool work for your business. By Brian Honigman
Online Presence How to Get Your Money’s Worth From Social Media Campaigns In this special 'Ask Entrepreneur' feature, marketing expert Jason Falls on tracking the value of social media marketing. By Jason Falls
Online Presence How to Get Started With Facebook Offers Here are five ways to make the most of Facebook's latest advertising opportunity for businesses. By Brian Honigman
Marketing Don’t Forget ‘Positioning’ in Your Marketing A positioning statement is what you stand for -- and what makes you stand out. Here's how to write one. By Ilise Benun
Online Presence How 4 Small Businesses Are Winning on Pinterest The hot social network can help boost website traffic, sales and customer retention. By Jason Falls
Building a Business 5 Tips for Making Your Website More Social The right messages, distinctive content and incentives are key to 'social optimization.' By Joanna Lord
Building a Business Do’s and Don’ts of Securing a Domain Name Consider these six tips from small-business owners and experts before deciding on a website name. By Jane Porter