Building Your Online Presence | Page 5

The social media giant rolls out a new tool allowing its users to search content posted by people in their network.

Indiana's G Michael Salon uses makeover photos and staffer bios to shape its Twitter and Facebook feeds.

Blogging, tweeting and pinning taking up too much of your time? Our Team Digital, a group of marketing experts, has this advice.

From choosing a registrar to maintaining your site, expert advice on how to keep your online business presence running, trouble-free.

Tapping its social-media following helped this Brooklyn restaurant survive after a hurricane.

Our live discussion about best digital marketing tips with experts Karen Leland, Jayson DeMers and Adam Kleinberg, hosted by Entrepreneur's Jason Fell.

It's been years since the early days of Foursquare and Yelp. What should entrepreneurs know now about location-based marketing? Team Digital has this advice.

Giveaways and user-submitted photos helped this Michigan cupcake shop increase its Facebook engagement.

When you're a service provider or B2B business, do you join Facebook, Pinterest, LinkedIn -- or something else? Our Team Digital has the answer.

Forging strong connections with your customer requires not just skill but a human touch. Our Team Digital, a group of marketing experts, explains how to strike the right balance.

Join our live discussion about best digital marketing tips with experts DJ Waldow, Peter Shankman and Rick Mulready, hosted by Entrepreneur's Jason Fell.

Many small businesses promote their products, services and discounts through emails. But how do you get customers reading? Our Team Digital has the answer.

In this week's column, Entrepreneur's Team Digital looks at techniques that even savvy businesses overlook when building an online presence.

Three tips for how you can prepare your site for another big wave of changes to search.

If you're asking customers for feedback online, be prepared for the worst. Having a strategy about customer comments online is key in safeguarding your reputation.

If you're not sure where to begin when crafting Pinterest boards for your business, here are eight simple and effective places to start.

It's hard to resist the latest digital marketing craze -- from Facebook to gamification to Vine. Before launching into a new online marketing tactic, figure out if it's the right strategy for you. Here's how.

Tips for steering clear of common advertising pitfalls.

What you need to know about contributing articles to other sites and how it can raise your profile online.

If no one is opening your emails, it's impossible for them to click through to your website or make a purchase. Follow these tips for better email marketing.

Your customers are only going to remember one thing about your brand. Here's how to make sure your message is memorable.