Customer Databases

Marketing

Is Your Brand Tailoring Messages or Stalking Consumers?

Personalized marketing is all the rage, but how can you walk the line between creepy and on point? The answer lies in context, input and choosing the right channel.

You Can Use Data to Woo Your Customers -- Here Are 3 Ways How.

Want more emotionally connected buyers? Make data your wingman.

A Customer Data Platform Picks Up Where CRM Leaves Off

At last, there is a way to pull all the data together for deep, actionable, behavioral insights..

Why Your Marketing Department Might Need an Unlikely Hero

Remember "The Phantom Tollbooth"? Maybe you need a change agent like Milo.

9 Cool Ways You Can Use Data-Driven Marketing to Gain Customers

If you don't know what a "buyer persona" is, it's time you schooled yourself in the benefits data-driven strategies can offer.

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How to Clean Up Customer Data and Revive Your Company

A three-hour database training session could transform your marketing team and boost your bottom line.
Bankruptcy

In Auction for RadioShack Name, Highest Bid Stands at $15 Million

The auction also includes the bankrupt electronic retailer's customer data.
News and Trends

10 Questions to Ask When Collecting Customer Data

What business owners need to know about gathering, using and protecting customer information.
Direct Mail

Want to Create the Holy Grail of Mailing Lists? Follow These 5 Tips.

Entrepreneurs looking to create a successful email campaign must have a top-notch mailing list.
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Cleaning Up Your Mailing List

Find out how merge purge and data hygiene can increase your sales and save you thousands of dollars.
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Marketing Must: Customer Data Points to Stop Ignoring -- Now

Collecting these important details can help you convert leads to customers as effectively as possible.
Technology

Why Big Data Is Your Key to Beefing Up Customer Engagement

Your business is leaving lots of useful data on the table. Here's why no bit of data should be tossed when it comes to customer engagement.
Marketing

How Rapportive Helps Businesses Manage Customer Relationships

The company's Gmail add-on makes for a sleek social CRM tool.
Marketing

5 Ways to Build a Solid Email Marketing List

Keeping in touch with your best prospects will draw them back to your website to buy.
Technology

Tracking Small Business Data with Adobe's FormsCentral

To corral the massive amounts on business information you get each day, Adobe helps you create customized forms.