A Customer Data Platform Picks Up Where CRM Leaves Off
At last, there is a way to pull all the data together for deep, actionable, behavioral insights..
Why Your Marketing Department Might Need an Unlikely Hero
Remember "The Phantom Tollbooth"? Maybe you need a change agent like Milo.
9 Cool Ways You Can Use Data-Driven Marketing to Gain Customers
If you don't know what a "buyer persona" is, it's time you schooled yourself in the benefits data-driven strategies can offer.
How to Clean Up Customer Data and Revive Your Company
A three-hour database training session could transform your marketing team and boost your bottom line.
In Auction for RadioShack Name, Highest Bid Stands at $15 Million
The auction also includes the bankrupt electronic retailer's customer data.
Want to Create the Holy Grail of Mailing Lists? Follow These 5 Tips.
Entrepreneurs looking to create a successful email campaign must have a top-notch mailing list.
Marketing Must: Customer Data Points to Stop Ignoring -- Now
Collecting these important details can help you convert leads to customers as effectively as possible.
Why Big Data Is Your Key to Beefing Up Customer Engagement
Your business is leaving lots of useful data on the table. Here's why no bit of data should be tossed when it comes to customer engagement.
How Rapportive Helps Businesses Manage Customer Relationships
The company's Gmail add-on makes for a sleek social CRM tool.