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Sabeena Ladha, founder and CEO of DEUX, drew on her childhood love of sweets and experience in the food space to create a different kind of snack company.
There is power in numbers. Small businesses are successful when we work together and take advantage of each other's strengths. Diverting focus from our core business to spending time on internal business processes can be costly and a waste of time.
Unlike traditional business-to-consumer brands that depend on retail middlemen like Walmart and Amazon to sell their products through a crowded marketplace, direct-to-consumer companies can connect directly with their customers online.
Direct-to-consumer e-commerce is growing day by day, raising the bar for competition as buyers have an endless number of options and businesses have a tougher time acquiring and retaining customers. DTC brands should embrace a data-driven approach to help them to grow their businesses.
Growing wellness education and plummeting Facebook ad costs have begun a mass consumer shift away from industrial food conglomerates, and towards authentic startup brands.