Entrepreneur Bookstore | Page 2

Building a Business

What You Need to Know About the New Equity-Crowdfunding Model

Entrepreneurs who list on equity-crowdfunding platforms will have an opportunity to raise serious capital. Learn how to manage new expectations, responsibilities and obligations to regulators and shareholders

By Sally Outlaw

Marketing

How to Turn Haters Into Raging Fans

By Perry Marshall

Building a Business

Starbucks, Casino ‘Whales’ and the 80/20 Pricing Power Curve

By Perry Marshall

Building a Business

How to Navigate Wholesale Merchandise Markets as a New Retailer

By Ronald L. Bond

Marketing

How to Find More Customers Now

If generating leads is the weak link in your sales chain, response lists may be the secret weapon you've been looking for.

By Perry Marshall

Marketing

Why Teamwork Should Be Your No. 1 Sales Tool

Having your sales team and customers work together is important to your selling strategy. Here's how one company did this successfully.

By Robert L. Shook and Barry Farber

Business Accounting

Negotiating Secrets: How to Convince Creditors Not to Ruin Your Credit Score

Not everything in your credit history has to show up on your credit report. Here's how to convince your creditors to remove or modify negative information.

Online Presence

6 Essential Criteria Your Pinterest Pins Should Meet

Find out how to select content for your business's Pinterest boards that will help define your business and your brand.

By Karen Tiber Leland

Marketing

Why You Should Never Prejudge a Sales Prospect

As every experienced salesperson knows, you should never predetermine who will be a big sale and who won't. If you do, you just might miss out on the biggest sale of your career.

By Robert L. Shook and Barry Farber

Online Presence

9 Ways to Build Your Pinterest Audience

Being strategic about how you use Pinterest will help you grow your following considerably. Here are nine easy tactics to help you gain an audience.

By Karen Tiber Leland

Online Presence

How to Get Started on Pinterest: 8 Boards Worth Creating

If you're not sure where to begin when crafting Pinterest boards for your business, here are eight simple and effective places to start.

By Karen Tiber Leland

Building a Business

Keeping Your Customers Satisfied — It’s All in the Details

One entrepreneur's story of how he gained a long-term customer by going the extra mile to set himself apart from competition.

By Robert L. Shook and Barry Farber

Online Presence

Creating Viral Tweets for Your Business

How to create Twitter content that's forwarded over and over again.

By Ted Prodromou

Building a Business

Link Building: 12 Ways to Get Other Sites to Link to Yours

Links from other sites help improve your site's popularity. Use these tactics to increase the response rate to your email link requests.

By Eric Ward and Garrett French

Marketing

Change the Rules: 5 Ways to Bring Mission Into Your Business

Weaving a greater mission into your financial goals can help get your team, customers and community involved to grow your bottom line.

By Yanik Silver

Online Presence

How To Generate Leads On Twitter

This list can help you land new business.

By Ted Prodromou

Building a Business

How to Promote a Website Through Link Building in 10 Easy Ways

If you're not sure where to begin when it comes to building links with other sites, this quick-hitting list is a great place to start.

By Eric Ward and Garrett French

Online Presence

What to Say on Twitter

Ideas that will help you create Tweets that your followers will want to read.

By Ted Prodromou

Online Presence

Why Twitter Is a Key to Your Sales and Marketing Success

Business owners are using Twitter to market their businesses and increase sales. Here are 10 ways you can do the same.

By Ted Prodromou

Online Presence

How to Create a Successful Twitter Contest

Increase the number of targeted followers you have and help spread the word about your products and services for free by holding a Twitter contest.

By Ted Prodromou

Online Presence

Building Your Brand on Twitter

Twitter's reach is extensive, and word can travel fast. Here are six smart tips for spreading the good word about your business on Twitter.

By Ted Prodromou

Building a Business

Promoting Your Site’s Best Content Through Link Building

How you can identify the content and assets on your site that others will want to share.

By Eric Ward and Garrett French

Online Presence

How To Use Twitter’s Promoted Resources to Your Business’s Advantage

Learn how to put Twitter's paid services to work to help you advertise your business and generate revenue.

By Ted Prodromou

Online Presence

The ABCs of Twitter, Part I

This quick-hitting insider's guide to the most common Twitter terms can help you jump in and start Tweeting. First of a two-part series.

By Ted Prodromou

Human Resources

How to Attract Top Candidates Without Posting to Job Boards

Everyone else is flocking online to find new employees. Here are five ways you can uncover superstar job candidates without visiting a single site.

By Chris McIntyre

Marketing

Finding Your Marketing Competitive Advantage

To craft a marketing strategy that brings in the business, you've got to home in on the problems your prospects face and then figure out how your products or services can be the solution.

By Jay Conrad Levinson and Jeannie Levinson

Marketing

How to Design a Marketing Strategy

The business world may be complex, but your marketing strategy doesn't have to be. Use the answers to these seven questions to create an effective action plan.

By Jay Conrad Levinson and Jeannie Levinson

Human Resources

How to Hire Superstar Employees

Making sure you hire the best employees -- and the right employees -- for your business isn't a matter of luck. Here are six steps you should take to guarantee you'll land superstar talent.

By Chris McIntyre

Marketing

The Key to Successful Marketing: Your Unique Selling Proposition

How to create a simple, compelling value statement that your customers can't resist.

Building a Business

4 Marketing Hazards to Avoid

Don't let a small mistake give you big problems. Here are four missteps that can quickly sabotage your well-crafted boomer and senior marketing campaign.

By Dan S. Kennedy & Chip Kessler