Human Resources
How to Start Off New Employees on the Right Foot
Don't just hire a great job candidate and ignore them. Instead, find out why getting them to offer three very specific updates after their first 30 days can help them thrive.
Entrepreneur Bookstore | Page 3
Marketing
How to Build Trust to Pave the Road to Wealth
Your relationship with customers is crucial to building your business, attracting profits and achieving long-term success.
Online Presence
Showcasing Your Expertise Via LinkedIn Answers
How to leverage the Internet's most powerful source of business intelligence.
Marketing
Show Customers Why They Should Trust You
Using proof can help establish strong relationships with your customers.
Building a Business
Using SEO to Get Inside Your Customer’s Head
Choosing and using the right keywords for your Google ads can drive clicks and sales.
Online Presence
Before You’re LinkedIn, Determine Your Goals
Establishing objectives beyond job hunting can help you leverage the popular networking site as a potent business tool.
Marketing
Achieving Your Business Dreams on the Web
Creating an irresistible Internet presence relies on credibility, contentand casting a wide marketing net.
Building a Business
Building Your LinkedIn Network
How to utilize two distinct approaches to add and maintain connections.
Marketing
How to Get Your Employees and Customers to Market for You
Two easy-to-implement, on-site marketing tactics that use your best assets: your employees and your customers.
Buying a Franchise
Can Your Business Be Franchised?
There are several questions you should ask yourself before deciding if you should franchise your business.
Building a Business
Common Google AdWords Mistakes and How to Avoid Them
Google AdWords can be a great sales generator, if you know how to use it.
Marketing
Publish a Book and Prosper as a Small-Business Owner
Writing your own book can establish you as an authority and expert.
Building a Business
How to Create Great Content for Your Website
How to develop engaging, edgy content that draws customers to your website and keeps them coming back for more.
Online Presence
5 Ways to Transform Facebook Page Apps into Free Advertisements
Learn how to use Facebook's redesign to get your customer's attention.
Marketing
Why You Can Raise Prices Now
Pricing your product at a premium can mean higher profits for you and better value for your customers.
By Yanik Silver
Marketing
Building a Successful Google Campaign from Scratch
First identify your ideal customer, and then determine what words they're using to search for your products and services.
Marketing
Why Should Your Customers Trust You?
Understanding what drives a prospect's purchasing decisions -- familiarity, authority, affinity -- is key to building a successful relationship.
Marketing
For Local Marketing, Nothing Beats the Simplicity of a Business-Card Drawing
This low-budget mainstay can help you learn your customers work and fill your database.
Marketing
Five Low-Cost Local Marketing Ideas
Often the best ways to spread the word about your business to local customers cost the least. Here are some tactics to try before spending the big bucks.
By Jeff Slutsky
Building a Business
How to Be Unforgettable Online
Building a memorable brand begins with defining who you are, and then bonding with your customers so they won't ever forget.
Building a Business
5 Ways to Hatch Your Next Business Idea
The first step in building a successful business is to stand out from the crowd. Here's a real-world, step-by-step guide to distinguishing yourself and your product.
By Yanik Silver
Marketing
Driving Awareness with Vehicle Advertising
You can get a lot of free exposure in your everyday trips around town. Here are some clever ways to make the best use of vehicle advertising.
Marketing
Marketing Math: What’s a New Customer Really Worth?
You want to market to gain new customers. But what is a new customer really worth to you? It's time to learn simple marketing math.
Building a Business
How to Name a Business: 7 Helpful Tips
Choosing a great business name for startups, small businesses, and other businesses can be tricky. Here are seven tips for naming your business.
By Yanik Silver
Online Presence
How to Get the Most Bang For Your Facebook Ad Buck
Facebook advertising can be surprisingly cost effective. Here's advice on getting your money's worth.
Building a Business
Which Way Is Best: Relationships First or Business First?
Men often go for the transaction immediately, rather than nurturing networking relationships as women do. Solve this chicken-or-egg conundrum before you embark on your networking efforts.
Marketing
Meeting in the Middle: Networking With the Opposite Sex
Men and women approach networking from two different directions, but if you want to build relationships and create opportunities, you need to find common ground.