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Marketing

Measure the Success of a Marketing Campaign Through the Product and the Brand

Without a goal and measurement system in place at the beginning, you can't possibly ascertain success.
forecasting

3 Steps to a More 'Predictable' Organization

Leaders should extend forecasting beyond the sales team to stay one step ahead.
forecasting

Forecasting Business Success Through the Lens of the Product and the Brand

While you can't predict the future, you should be sure you're including all the factors that will affect your company.
Supply and Demand

How to Forecast Demand the Right Way

For any business that deals with the public, it's essential to have a way to predict the demand for products or services.
Startup Financing

5 Steps to Building an Ambitious, Yet Credible Sales Forecast

Satisfy potential investors by setting up a research method to estimate how many customers will be lured to make a purchase of your new product.
Sales Forecast

Why Your Sales Forecast Is Disconnected From Reality

The forecast methodology used by most companies only works for some companies. Happily, simpler methods matched to your sales process are more reliable.
Expansion

Getting Past Staff Growing Pains

Whether a company is expanding beyond 10 employees or 50, living through the transition can be a challenge. Proper planning can help.
Cash Flow

How to Anticipate Cash-Flow Problems

Do advance planning to avoid a crash course in the lesson you don't want to learn the hard way.
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