After Big Loss, LinkedIn Rebounds and Raises Revenue and Profit Forecast
Shares, which have lost more than a third of their value since the company reported fourth-quarter results on Feb. 4, rose 7.6 percent in extended trading on Thursday.
Forecasting Is Hard, But It's Harder to Run a Business Without Doing It
We're people, we don't know the future, so we are always guessing. But we're not just guessing. We're developing sets of assumptions.
Measure the Success of a Marketing Campaign Through the Product and the Brand
Without a goal and measurement system in place at the beginning, you can't possibly ascertain success.
Forecasting Business Success Through the Lens of the Product and the Brand
While you can't predict the future, you should be sure you're including all the factors that will affect your company.
5 Steps to Building an Ambitious, Yet Credible Sales Forecast
Satisfy potential investors by setting up a research method to estimate how many customers will be lured to make a purchase of your new product.
Why Your Sales Forecast Is Disconnected From Reality
The forecast methodology used by most companies only works for some companies. Happily, simpler methods matched to your sales process are more reliable.