Building a Business
Kiip: A Win-Win for App Developers and Advertisers
When winning isn't enough, Kiip offers mobile gamers real-world rewards for virtual triumphs--a win-win for developers and advertisers
By Jason Ankeny
Games | Page 6
Online Presence
Five Keys to Building a Successful Gaming Company
Starting up a gaming company can be complex. Here are some tips that Row Sham Bow CEO learned to stay focused.
Marketing
What You Can Learn About Business from Farmville
Savvy business owners are figuring out ways to use game platforms and social media tools to generate longstanding customer loyalty, engagement and, ultimately, revenue.
Business News
How Gamesalad Can Help You Create Your Own Video Game
This Austin company can turn almost anyone into a game developer.
By Gwen Moran
Tech
Five New Tools to Help You Add a Game to Your Website
Play up your company's website with rewards and motivate visitors to keep coming back.
Entrepreneurs
Billionaire Tycoon Gives Monopoly a Run for Its Money
Forget Monopoly. A new board game trades Marvin Gardens for Saudi cattle farms.
Building a Business
How Gaming’s Upstarts Stay Ahead in a Changing Market
Despite the latest Halo hype, an army of entrepreneurs is aiming to take over the video-game industry. Some leading startups share their tips for surviving any high-tech market reinvention.
Building a Business
Video Games at Work?
Forget the coffee. Companies are setting up break rooms with video games to create a fun office atmosphere and--believe it or not--increase productivity.