Instagram | Page 5

Everyone knows that you need to have a social media presence if you want a job or grow a business, but choosing the right platform and maximizing its potential comes down to a few factors.

Reels have taken off over the past six months, offering reach and engagement through the roof. If you haven't started using them, start today.

You want consistency, engagement and results. Here's how to accomplish all three.

Stop chasing shiny new social media platforms, and be consistent on a few.

Seventy percent of buyers feel more connected to a brand when its leadership is active on social media, and more than half will increase their spending with that brand. Here are four ways you can get personal with your audience in a way that drives awareness, interest, and revenue.

Facebook hopes a social network dedicated to young people will help steer pre-teens away from the adult version.

Social media platforms such as Instagram, Facebook, TikTok, YouTube and Pinterest offer countless ways for brands to connect with customers (both old and new). Here's how to do it well.

Influencer executions look an awful lot like advertising, public relations and everything in between. Knowing where your philosophy falls leads to smarter execution.

Meet the British teen who stepped away from the camera and started his own successful social media-consulting company.

Geolocation data helped the thieves know when apartments were empty.

For now, it's just an 'early prototype and is not currently testing on Instagram.'

Content marketing strategy remains uniquely powerful for engaging new prospects and keeping customers - even in the midst of economic turmoil.

2020 has been tough on everyone, but these sales strategies will help you end the year strong.

The FTC and a coalition of attorneys general argue that Facebook acquired Instagram and WhatsApp to stop them from leapfrogging Facebook. But Facebook says the legal action is "revisionist history."

The music streaming platform has created a carbon copy of Snapchat and Instagram's Stories feature.

If committed to creativity and consistency, these three organic Instagram marketing strategies will help any business thrive during and beyond the pandemic.

Brands will look to drive more early holiday sales on the platform.

Instead of using email to find prospects, social media messaging can reap more benefits if you follow these steps.

As the social media platform turns 10, here's how it helped me evolve my media and philanthropic brands.

There are better ways to grow your following.

Social Media has become inescapable in this day and age -- knowing how to correctly use it to control your online reputation is absolutely critical.