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Celebrities

From Oprah to the Kardashians: 6 Celebrity-Inspired Business Lessons

Today's celebrities aren't just entertainers, they are brands and businesses. And entrepreneurs can learn from their mistakes and successes.
Music

Universal Music Looking for Next Big YouTube Star With New Record Label

The venture signals that YouTube stars with palpable buzz and inbuilt fan bases have become increasingly enticing to the world's biggest music corporations.
Marketing

Are Celebrity Investors Worth the Hype?

Brands have paraded A-listers out front as spokespeople for ages, but in recent years they've been joining as investors. Here, we examine when it works and what entrepreneurs should keep in mind as they team up with celebs.
Marketing

Justin Bieber Gets a Case of Startup Fever

The 19-year-old pop star reportedly led a $1.1 million seed round for a new social network called Shots of Me.
Marketing

What You Can Learn From Justin Bieber About Marketing on Twitter

Three lessons from the teen pop sensation's Twitter strategy.
Marketing

Guy Kawasaki on Why He's a Justin Bieber Fan

The business guru talks about the power of marketing to influencers and how he'll do anything for his young daughter.
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