Mobile

News and Articles About Mobile

Game of Phones: Is Mobile Poised to Assume the Iron Throne in the Sports Empire?
Sports

Game of Phones: Is Mobile Poised to Assume the Iron Throne in the Sports Empire?

As Facebook, Twitter, Verizon/Yahoo and many others enter the already crowded ring of social mobile broadcasters, the stakes are getting higher and higher, and the fight for engagement is going far beyond just viewership.
Alex Beckman
To Invest in Mobile or Not to Invest in Mobile... That is the Question
Marketing Bootcamp

To Invest in Mobile or Not to Invest in Mobile... That is the Question

You basically have three options when deciding whether or not to invest in a mobile marketing solution for your business.
SC Moatti
The New Reality: AI-Enhanced Relationships
Artificial Intelligence

The New Reality: AI-Enhanced Relationships

Intelligent automation has hit local businesses, and it's actually outperforming humans.
Everything You Need to Know About Pokémon Go, the App That Earned $200 Million in its First Month
pokemon go

Everything You Need to Know About Pokémon Go, the App That Earned $200 Million in its First Month

Search no further, we have compiled the good, the bad and the ugly of the mobile sensation.
Grace Reader
Goodbye, Forms, We're Done Filling In Your Blanks.
Technology

Goodbye, Forms, We're Done Filling In Your Blanks.

One man's breakup letter with traditional online forms.
Paul Campillo
3 Takeaways From the Google Performance Summit
Marketing Bootcamp

3 Takeaways From the Google Performance Summit

More than half of all Google searches are happening on mobile. Is your business ready for 'micro moments'?
Brian Hughes
3 Lessons Companies Can Learn From the Pokémon Phenomenon
Business Lessons

3 Lessons Companies Can Learn From the Pokémon Phenomenon

Pokémon Go walks consumers to the door of physical locations by keeping them engaged in their quest. That's doing mobile right.
Madhusudhan Gurumurthy
3 Tips for Google's Fancy New Mobile Testing Tool
Mobile

3 Tips for Google's Fancy New Mobile Testing Tool

If your website isn't mobile optimized. you're losing business without even knowing it.
John Lincoln
How Do You Incentivize Kids to Do Better in School? Build a Social Network That Rewards Them.
Radicals & Visionaries

How Do You Incentivize Kids to Do Better in School? Build a Social Network That Rewards Them.

The Küdzoo app provides kids with discounts and gift cards, but an education expert says its community may be key.
Nina Zipkin
Writing for a Mobile Audience: 4 Things to Remember
Marketing Bootcamp

Writing for a Mobile Audience: 4 Things to Remember

Readers using small screens interact with the content you write in a different way.
How This Dad Channeled His Photography Skills Into an Oprah- and Kim Kardashian-Approved Startup
Radicals & Visionaries

How This Dad Channeled His Photography Skills Into an Oprah- and Kim Kardashian-Approved Startup

Professional photographer Allan Shoemake is the co-founder of LuMee, the maker of a popular mobile phone case with front-facing LED lights.
Nina Zipkin
Why This Startup That Raised $1 Million Stopped at a High School Before Releasing Its App
Apps

Why This Startup That Raised $1 Million Stopped at a High School Before Releasing Its App

The new version of the Wheel Video app launches in the app store today, but it's first group of beta users were teenagers in Oklahoma.
Catherine Clifford
Sprint Steals 'Verizon Guy' for Latest Ad Campaign
Sprint

Sprint Steals 'Verizon Guy' for Latest Ad Campaign

Traitor! At least, that's what the PR departments at Verizon were likely screaming at their TVs.
Google Wants to Create Career-Woman Emojis
Women in Business

Google Wants to Create Career-Woman Emojis

The existing options -- 'princess' and 'bride' -- aren't nearly enough.
Nina Zipkin