Mobile
Mobile Marketing
In With the Old: Mobile Marketing for Seniors
With more seniors owning mobile devices and using social media, brands need to step up their mobile-marketing game.
Delivery
11 Chains That Now Deliver (If You Live in a Certain Area)
Your favorite restaurants are making it all too easy to get your fast-food (and fast-casual) fix.
Mobile Marketing
How to Shake a Negative Brand Image Using Mobile Marketing
Mobile can do far more than just bring your brand's image to new audiences -- it can help build it and even save it from the occasional PR crisis.
application programming interface
The 3 Letters That Could Help Your Business Grow Like Uber
APIs: These programming interfaces live wherever digital experiences are being created. Are they part of your growth strategy?
Facebook
Facebook Just Gave Small Businesses a Bunch of New Tools
Pages is getting a mobile overhaul in an effort to better tailor how users interact with the companies on the site. It also potentially means more ad sales for the social giant.
Google
Google Is Starting to Penalize Mobile Sites That Do This
It's no longer considered mobile-friendly to have pop-up ads before you reach content, which can impact advertisers and publishers.
Websites
Improve Your Website's Conversion Rates With These 6 Design Tips
Naturally, the more conversions your website produces, the more revenue your business is going to produce.
Mobile Marketing
4 Mobile Marketing Lessons That Big Brands Can Learn From Startups
Here are a few ways to inject your brand's mobile-marketing approach with a shot of startup spirit.
Google
Why Google Killed a Secret Project Called 'Google Here'
The company would have utilized beacon technology to give users notifications about discounts if they were near a retail partner.
Online Marketing
4 Strategies That Must Be Part of Your Marketing to Customers
If you refuse to play by their rules, they have the power to easily find alternatives, and actively pull other potential customers away.
Mobile Marketing
3 Ways to Use Mobile Marketing to Keep Customers Coming Back
Given that 60 percent of the time users spend online is through their mobile devices, establishing a solid mobile presence ensures that your customers always have a piece of your brand at the tip of their fingers.
Apple
Expect This Apple Watch Feature to Make Its Way to Your Next iPhone
Force Touch allows users to press down firmly to find other features within apps with fewer steps.
Nokia
Nokia Is Gearing Up for a Mobile Comeback
The company is testing new products, looking for sales partners, hiring software experts and learning from its previous mistakes.
Email Marketing
3 Elements That Will Make or Break an Email Marketing Campaign
With so much data, so many new channels and so much competition out there, it can be tough to determine which strategies are worth trying out.
Apps
10 Tips to Make Your App Look Sexy in the App Store
It's a jungle out there, given the store's 1.5 million competing products. What are you doing to make yours stand out?
