Amending Your Marketing Strategy to More Effectively Reach a Changing America
Are you familiar with the 3 Ms? They should be the centerpiece of your marketing efforts.
8 Ways to Wring Revenue From Your Mobile App
Many entrepreneurs find creating an amazing app is less challenging than making money from it.
Apple's New 6-Digit Passcodes: What Do They Mean for Your BYOD Policy?
Are you even thinking about mobile security for your workers? Three best practices to start with.
Facebook Is Trying to Get Mobile Users to Shop Directly Through Its App
The social giant is testing out a few ecommerce features that make it easier to purchase on the go.
These Entrepreneurs Braved New Frontiers in Franchising and Found Success
Starting a concept from square one isn't easy. But being first to market can put you one step closer to becoming the next big thing.
In With the Old: Mobile Marketing for Seniors
With more seniors owning mobile devices and using social media, brands need to step up their mobile-marketing game.
11 Chains That Now Deliver (If You Live in a Certain Area)
Your favorite restaurants are making it all too easy to get your fast-food (and fast-casual) fix.
How to Shake a Negative Brand Image Using Mobile Marketing
Mobile can do far more than just bring your brand's image to new audiences -- it can help build it and even save it from the occasional PR crisis.
application programming interface
The 3 Letters That Could Help Your Business Grow Like Uber
APIs: These programming interfaces live wherever digital experiences are being created. Are they part of your growth strategy?
Facebook Just Gave Small Businesses a Bunch of New Tools
Pages is getting a mobile overhaul in an effort to better tailor how users interact with the companies on the site. It also potentially means more ad sales for the social giant.
Google Is Starting to Penalize Mobile Sites That Do This
It's no longer considered mobile-friendly to have pop-up ads before you reach content, which can impact advertisers and publishers.
Improve Your Website's Conversion Rates With These 6 Design Tips
Naturally, the more conversions your website produces, the more revenue your business is going to produce.
4 Mobile Marketing Lessons That Big Brands Can Learn From Startups
Here are a few ways to inject your brand's mobile-marketing approach with a shot of startup spirit.
Why Google Killed a Secret Project Called 'Google Here'
The company would have utilized beacon technology to give users notifications about discounts if they were near a retail partner.
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