Mobile

Mobile Marketing

In With the Old: Mobile Marketing for Seniors

With more seniors owning mobile devices and using social media, brands need to step up their mobile-marketing game.
Delivery

11 Chains That Now Deliver (If You Live in a Certain Area)

Your favorite restaurants are making it all too easy to get your fast-food (and fast-casual) fix.
Mobile Marketing

How to Shake a Negative Brand Image Using Mobile Marketing

Mobile can do far more than just bring your brand's image to new audiences -- it can help build it and even save it from the occasional PR crisis.
application programming interface

The 3 Letters That Could Help Your Business Grow Like Uber

APIs: These programming interfaces live wherever digital experiences are being created. Are they part of your growth strategy?
Facebook

Facebook Just Gave Small Businesses a Bunch of New Tools

Pages is getting a mobile overhaul in an effort to better tailor how users interact with the companies on the site. It also potentially means more ad sales for the social giant.
Google

Google Is Starting to Penalize Mobile Sites That Do This

It's no longer considered mobile-friendly to have pop-up ads before you reach content, which can impact advertisers and publishers.
Websites

Improve Your Website's Conversion Rates With These 6 Design Tips

Naturally, the more conversions your website produces, the more revenue your business is going to produce.
Mobile Marketing

4 Mobile Marketing Lessons That Big Brands Can Learn From Startups

Here are a few ways to inject your brand's mobile-marketing approach with a shot of startup spirit.
Google

Why Google Killed a Secret Project Called 'Google Here'

The company would have utilized beacon technology to give users notifications about discounts if they were near a retail partner.
Online Marketing

4 Strategies That Must Be Part of Your Marketing to Customers

If you refuse to play by their rules, they have the power to easily find alternatives, and actively pull other potential customers away.
Mobile Marketing

3 Ways to Use Mobile Marketing to Keep Customers Coming Back

Given that 60 percent of the time users spend online is through their mobile devices, establishing a solid mobile presence ensures that your customers always have a piece of your brand at the tip of t...
Apple

Expect This Apple Watch Feature to Make Its Way to Your Next iPhone

Force Touch allows users to press down firmly to find other features within apps with fewer steps.
Nokia

Nokia Is Gearing Up for a Mobile Comeback

The company is testing new products, looking for sales partners, hiring software experts and learning from its previous mistakes.
Email Marketing

3 Elements That Will Make or Break an Email Marketing Campaign

With so much data, so many new channels and so much competition out there, it can be tough to determine which strategies are worth trying out.
Apps

10 Tips to Make Your App Look Sexy in the App Store

It's a jungle out there, given the store's 1.5 million competing products. What are you doing to make yours stand out?
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