Nokia

The 'N1' comes just six months after the company sold its ailing phones and devices business to Microsoft for over $7 billion.

The new name and branding will be rolled out in the next coming weeks, beginning with France.

The company aims to reach potential first-time customers in emerging markets such as India, China and Nigeria.

The announcement, which could arrive as soon as this week, comes as the company seeks to integrate roughly 30,000 new employees on the heels of its Nokia acquisition.

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