Thought Leaders
Who Is Patagonia Founder Yvon Chouinard? Meet the Entrepreneur Who’s Giving Away His $3 Billion Brand
Patagonia owner Yvon Chouinard is definitely not your typical billionaire, and he likes it that way.
Patagonia
Building a Business
7 Mission Statements That Inspire You to Buy
A clear, no-frills vision statement explains why your business exists and why people can feel good working for you and buying from you.
By John Rampton
Business Branding
3 Considerations You Must Think Through Before Taking a Political Position as a Brand
It is becoming harder for brands to stay neutral in our hyper-political times.
Building a Business
3 Companies That Do Culture Right and What You Can Learn From Them (Infographic)
Looking to improve your company culture? Google, Pixar and Patagonia have found formulas that work.
Building a Business
What You Can Learn About Culture From These 4 Successful Companies
Company culture is a buzz phrase at the top of many minds these days yet a lot of executives still struggle to understand exactly what culture is and how to create it.
By Adam Miller
Building a Business
Everyone Gets 15 Minutes of Feedback
David Hassell, founder of 15Five, talks about the power of staying connected.
By Sarah Max
Marketing
This Retailer Raised Prices on Black Friday — And Saw a Lift in Sales (Say What?!)
The maker of the irreverent Cards Against Humanity party game tacked $5 onto retail prices on a day when consumers expected to get ultra-deep discounts.
Building a Business
Social Entrepreneurship Tips from Annie’s, Patagonia and Fund Good Jobs
Going into business doesn't require sacrificing your ideals. Here are three lessons we learned about doing good and doing well.
By Nikhil Arora
Marketing
Huh? One Retailer Says Don’t Buy Our Stuff on Black Friday
Black Friday is when most people entice customers to buy more, more and more. One clothing retailer is doing the complete opposite.
Tech
10 Stories From the Web to Know About This Week
At CGI, students offer edible bugs, YouTube grants super commenting powers, lessons from MIT's Comedy Hack Day, Thrillist's founders tell their startup story. This week's notable news and tantalizing tidbits for entrepreneurs:
Building a Business
Finding Success by Putting Company Culture First
As the economy recovers, will your employees want to stick around? Learn from the examples set by Patagonia, Google and Zappos.
By Diana Ransom