Research

A new report suggests that AI is responsible for a 25% decrease in hiring of recent graduates at big tech companies, including Meta, Microsoft, and Google.

A new survey found sharp contrasts between what Gen Z, millennials, Gen X and Baby Boomers want to do when traveling.

About two out of five employees are affected.

Here's how entrepreneurs can leverage election season insights to uncover truth, improve decision-making and better understand human behavior in business.

By staying informed and adaptable to generations, we can optimize our approach to digital search and maintain a strong connection with our target demographics.

One in three admit they find it difficult to identify a potential con.

Prime Day(s) is on July 16 and 17.

Researchers built an AI sarcasm detector that decodes the emotions behind an audio recording and transcribes it into text with corresponding emojis.

Scientists are increasingly using ChatGPT and other AI bots to write studies.

Thorough research is crucial to writing authoritative nonfiction books. By investing substantial time in comprehensive research using credible sources, authors can back up their perspectives and narratives persuasively.

Night owls who wake up late have a 9% higher chance of dying sooner than early birds.

The science behind why interacting with even other people's pups can boost your physical and mental health.

If you're thinking about launching a novel product or starting a business, you first need to test your assumptions. While traditional product research usually falls short of providing actionable insights in the discovery phase, there are easy ways to tweak it to get the data you need.

Ask your customers these five important questions to conduct effective market research and get a better understanding of your audience.

Discover how your brand can benefit from the digital transformation of qualitative research.

Discover how AI is transforming qualitative research — increasing efficiency and accuracy and driving faster insights.

Utilizing data-driven insights to identify opportunities and pivot strategies for business success

With further innovations, ChatGPT could be major competition to the decades of monopoly Google has been enjoying over search engines.

Focus groups are an excellent means of data collection for business analysis. Here's a guide on how to level them up and get quicker results.

Sometimes putting pen to paper is key to cracking the code.

Here's how integrating market research platforms can enhance your strategy and provide deeper insights for better decision-making.