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Building a Business

Google Pats Itself on Back for Response to EU Antitrust Probe

The tech giant says it 'did a pretty good job' replying to the European Union's concerns that it blocks competitors in web search results.

By Ethan Bilby

Tech

Google Updates an App That Allows You to Search With the Swipe of a Finger

By Benjamin Kabin

Building a Business

A Look at Google’s 200 Search Ranking Factors (Infographic)

By Eric Siu

Building a Business

Penguin 2.0: What to Expect From Google’s Next Search Update

By Eric Siu

Online Presence

How to Create Share-Worthy Content That’s Optimized for Search

Four tips for driving more traffic to your website and raising your profile online.

By Jessica Bowman

Building a Business

How to Do an SEO Audit of Your Website

Follow these five steps to make sure your site is as optimized for search as it should be.

By AJ Kumar

Online Presence

5 Steps to Getting Your Business Ranked on Yelp

Love it or hate it, Yelp is one of the most widely used and respected search and review services among consumers. Some tips for making your business stand out.

By AJ Kumar

Online Presence

Early Test: Facebook’s Graph Search a Dud for Marketers

The three main problems with Facebook's new search tool.

By Scott Levy

Online Presence

Facebook’s Graph Search Holds Promise for Social Marketing

The beta release of Facebook's new search function is important to marketers because of its potential impact on advertising and purchase decisions.

By Rick Mulready

Online Presence

LinkedIn SEO: How to Increase the Visibility of Your Business Profile

Follow these tips for optimizing your profile on the popular professional networking site.

By AJ Kumar

Building a Business

Beyond Basic SEO: When Hiring a Consultant Makes Sense

In this special 'Ask Entrepreneur' feature, search engine optimization expert Danny Sullivan on the benefits of working with an SEO pro.

By Danny Sullivan

Building a Business

How to Get Your Podcast Found in iTunes Search

From using keywords to your number of subscribers, what you need to know about getting discovered in Apple's online marketplace.

By AJ Kumar

Online Presence

How Facebook’s Updated ‘Nearby’ Tool Can Boost Your Business

Here's what small businesses can do to ensure they're more easily discovered on the giant social network.

By Rick Mulready

Building a Business

Google’s Top Search Terms of 2012: What’s in It for Business Owners

How you can monitor trending topics and make them work for your business -- in search as well as social media.

By Jason Fell

Building a Business

A Quick Guide to Better YouTube Video Search Rankings

From adding keywords and transcriptions to encouraging viewer interaction, what you need to know about optimizing your videos.

By AJ Kumar

Building a Business

Beyond Google: How to Optimize Your Site for Search on Bing

What you need to know about having your business discovered on Microsoft's popular search engine.

By AJ Kumar

Building a Business

How to Optimize Your Site for Search Without Actually Doing SEO

The key to search ranking success is creating high-quality content that people want to share.

By Scott Levy

Building a Business

Bing vs. Google: Which Search Engine is Best?

Microsoft's search engine claims users prefer it to Google. Here, we identify their strengths and weaknesses.

By AJ Kumar

Online Presence

How a Facebook Search Engine Could Change the Way People Find Your Business

Three things to consider about your Facebook presence in advance of the company's future search tool.

By AJ Kumar

Building a Business

Google Testing New Search Feature for Gmail Users

The search giant aims to make finding information from your emails even easier.

By Jason Fell

Building a Business

How to Create a Search-Friendly Website

Here are five of the biggest website structure mistakes, plus tips on how to avoid them.

By AJ Kumar

Building a Business

Five Ways to Optimize Video for Search Engines

These steps can help boost viewership of your videos and traffic to your website.

By AJ Kumar

Building a Business

New Google Search Update Could Spell More Trouble for Business Websites

Change to search results puts priority on 'fresher,' more recent web content.

By Jason Fell

Online Presence

Google’s Own Search-Engine Tour Guide

Business owners shouldn't get too worked up over Google's new +1 experiment. Mikal Belicove says it's likely to fail.

By Mikal E. Belicove

Building a Business

Google’s Panda Puts Content Farms Out to Pasture

See why Google's latest search algorithm, Panda, rewards original content.

By Mikal E. Belicove

Building a Business

How To Optimize Your Website for Local Search

Follow this guide to maximize your visibility in regional markets.

By Jon Rognerud

Building a Business

5 Easy Ways to Improve Your Site’s Search Engine Ranking

Instead of trying to create traffic, learn to stand in front of it.

By Pattie Simone

Business Operations & Logistics

Start a Search Engine Company

This duo stands apart from the big guys with its people search technology.

By Amanda C. Kooser

Tech

10 Search Engines You Don’t Know About

Go beyond Google and get vertical. These specialized search sites will help you find the business information you need--fast.

By Laura Tiffany