Online Presence
How to Create Share-Worthy Content That’s Optimized for Search
Four tips for driving more traffic to your website and raising your profile online.
Search | Page 5
Online Presence
Facebook’s Graph Search Holds Promise for Social Marketing
The beta release of Facebook's new search function is important to marketers because of its potential impact on advertising and purchase decisions.
Online Presence
LinkedIn SEO: How to Increase the Visibility of Your Business Profile
Follow these tips for optimizing your profile on the popular professional networking site.
By AJ Kumar
Building a Business
Beyond Basic SEO: When Hiring a Consultant Makes Sense
In this special 'Ask Entrepreneur' feature, search engine optimization expert Danny Sullivan on the benefits of working with an SEO pro.
Building a Business
How to Get Your Podcast Found in iTunes Search
From using keywords to your number of subscribers, what you need to know about getting discovered in Apple's online marketplace.
By AJ Kumar
Online Presence
How Facebook’s Updated ‘Nearby’ Tool Can Boost Your Business
Here's what small businesses can do to ensure they're more easily discovered on the giant social network.
Building a Business
Google’s Top Search Terms of 2012: What’s in It for Business Owners
How you can monitor trending topics and make them work for your business -- in search as well as social media.
By Jason Fell
Building a Business
A Quick Guide to Better YouTube Video Search Rankings
From adding keywords and transcriptions to encouraging viewer interaction, what you need to know about optimizing your videos.
By AJ Kumar
Building a Business
Beyond Google: How to Optimize Your Site for Search on Bing
What you need to know about having your business discovered on Microsoft's popular search engine.
By AJ Kumar
Building a Business
How to Optimize Your Site for Search Without Actually Doing SEO
The key to search ranking success is creating high-quality content that people want to share.
By Scott Levy
Building a Business
Bing vs. Google: Which Search Engine is Best?
Microsoft's search engine claims users prefer it to Google. Here, we identify their strengths and weaknesses.
By AJ Kumar
Online Presence
How a Facebook Search Engine Could Change the Way People Find Your Business
Three things to consider about your Facebook presence in advance of the company's future search tool.
By AJ Kumar
Building a Business
Google Testing New Search Feature for Gmail Users
The search giant aims to make finding information from your emails even easier.
By Jason Fell
Building a Business
How to Create a Search-Friendly Website
Here are five of the biggest website structure mistakes, plus tips on how to avoid them.
By AJ Kumar
Building a Business
Five Ways to Optimize Video for Search Engines
These steps can help boost viewership of your videos and traffic to your website.
By AJ Kumar
Building a Business
New Google Search Update Could Spell More Trouble for Business Websites
Change to search results puts priority on 'fresher,' more recent web content.
By Jason Fell
Online Presence
Google’s Own Search-Engine Tour Guide
Business owners shouldn't get too worked up over Google's new +1 experiment. Mikal Belicove says it's likely to fail.
Building a Business
Google’s Panda Puts Content Farms Out to Pasture
See why Google's latest search algorithm, Panda, rewards original content.
Building a Business
How To Optimize Your Website for Local Search
Follow this guide to maximize your visibility in regional markets.
By Jon Rognerud
Building a Business
5 Easy Ways to Improve Your Site’s Search Engine Ranking
Instead of trying to create traffic, learn to stand in front of it.
Business Operations & Logistics
Start a Search Engine Company
This duo stands apart from the big guys with its people search technology.
Tech
10 Search Engines You Don’t Know About
Go beyond Google and get vertical. These specialized search sites will help you find the business information you need--fast.