Building a Business
Google Announces ‘Hummingbird,’ an Algorithm Change to Handle More Complex Searches
The update is the biggest change to the search engine in its 15-year history.
Search | Page 5
Building a Business
Google’s New Secure Search Means More Work for Online Business Owners
By Eric Siu
Building a Business
How Google’s New ‘Paid & Search’ Reports Can Provide Valuable Marketing Data
By Eric Siu
Online Presence
Does Search Produce Better Customers Than Social Media?
A new study suggests that online shoppers will spend more money and shop more frequently depending on where they first found your business.
Building a Business
Facebook Rolls Out Graph Search
The social media giant rolls out a new tool allowing its users to search content posted by people in their network.
Building a Business
FTC Warning to Google and Other Search Engines Could Spell Changes for Advertisers
Most consumers can't differentiate between paid and organic search engine results, the FTC says. New practices could be on the way.
By Eric Siu
Online Presence
Social Media May Soon Drive More Traffic to Your Website Than Search Engines
A new report suggests internet users in the U.S. are looking to sites like Facebook and Twitter to find what they're looking for online.
Building a Business
Google Pats Itself on Back for Response to EU Antitrust Probe
The tech giant says it 'did a pretty good job' replying to the European Union's concerns that it blocks competitors in web search results.
By Ethan Bilby
Tech
Google Updates an App That Allows You to Search With the Swipe of a Finger
Ever heard of Gesture Search? It can help save time and offer a less distracting way for business users to search their Android devices.
Building a Business
A Look at Google’s 200 Search Ranking Factors (Infographic)
An in-depth breakdown of what can affect your site's SEO.
By Eric Siu
Building a Business
Penguin 2.0: What to Expect From Google’s Next Search Update
Three tips for how you can prepare your site for another big wave of changes to search.
By Eric Siu
Online Presence
How to Create Share-Worthy Content That’s Optimized for Search
Four tips for driving more traffic to your website and raising your profile online.
Building a Business
How to Do an SEO Audit of Your Website
Follow these five steps to make sure your site is as optimized for search as it should be.
By AJ Kumar
Online Presence
5 Steps to Getting Your Business Ranked on Yelp
Love it or hate it, Yelp is one of the most widely used and respected search and review services among consumers. Some tips for making your business stand out.
By AJ Kumar
Online Presence
Early Test: Facebook’s Graph Search a Dud for Marketers
The three main problems with Facebook's new search tool.
By Scott Levy
Online Presence
Facebook’s Graph Search Holds Promise for Social Marketing
The beta release of Facebook's new search function is important to marketers because of its potential impact on advertising and purchase decisions.
Online Presence
LinkedIn SEO: How to Increase the Visibility of Your Business Profile
Follow these tips for optimizing your profile on the popular professional networking site.
By AJ Kumar
Building a Business
Beyond Basic SEO: When Hiring a Consultant Makes Sense
In this special 'Ask Entrepreneur' feature, search engine optimization expert Danny Sullivan on the benefits of working with an SEO pro.
Building a Business
How to Get Your Podcast Found in iTunes Search
From using keywords to your number of subscribers, what you need to know about getting discovered in Apple's online marketplace.
By AJ Kumar
Online Presence
How Facebook’s Updated ‘Nearby’ Tool Can Boost Your Business
Here's what small businesses can do to ensure they're more easily discovered on the giant social network.
Building a Business
Google’s Top Search Terms of 2012: What’s in It for Business Owners
How you can monitor trending topics and make them work for your business -- in search as well as social media.
By Jason Fell
Building a Business
A Quick Guide to Better YouTube Video Search Rankings
From adding keywords and transcriptions to encouraging viewer interaction, what you need to know about optimizing your videos.
By AJ Kumar
Building a Business
Beyond Google: How to Optimize Your Site for Search on Bing
What you need to know about having your business discovered on Microsoft's popular search engine.
By AJ Kumar
Building a Business
How to Optimize Your Site for Search Without Actually Doing SEO
The key to search ranking success is creating high-quality content that people want to share.
By Scott Levy
Building a Business
Bing vs. Google: Which Search Engine is Best?
Microsoft's search engine claims users prefer it to Google. Here, we identify their strengths and weaknesses.
By AJ Kumar
Online Presence
How a Facebook Search Engine Could Change the Way People Find Your Business
Three things to consider about your Facebook presence in advance of the company's future search tool.
By AJ Kumar
Building a Business
Google Testing New Search Feature for Gmail Users
The search giant aims to make finding information from your emails even easier.
By Jason Fell
Building a Business
How to Create a Search-Friendly Website
Here are five of the biggest website structure mistakes, plus tips on how to avoid them.
By AJ Kumar
Building a Business
Five Ways to Optimize Video for Search Engines
These steps can help boost viewership of your videos and traffic to your website.
By AJ Kumar