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Online Presence

Foursquare Doesn’t Want to Be Just ‘That Check-In App’ Anymore

Looking to take on sites like Yelp and Facebook, the location-based social networking service is revamping its old app and adding a new app called Swarm.

By Nina Zipkin

Tech

What Pinterest’s New ‘Guided Search’ Feature Actually Does

By Geoff Weiss

Building a Business

How Local SEO Works and Why It Matters for Small Businesses

By Scott Langdon

Building a Business

Optimizing Your Website for Local Searches

By Jon Rognerud

Tech

Lazy Customers Can Now Search Yelp Using Emojis

Fewer characters? Sure. More convenient? Probably not.

By Kate Taylor

Business Operations & Logistics

Yahoo Unveils Massive New Encryption Scheme to Protect Users

Online privacy champion Alex Stamos is making it a lot tougher for hackers and spies to snoop around Yahoo's insides. Here's what you need to know.

By Kim Lachance Shandrow

Online Presence

The Hashtag: The Search Bar for the Social Web (Infographic)

How the popularity of hashtags mirrors the rise of search in organizing and aggregating social media.

By David Bunker

Building a Business

The Underrated Marketing Machine Entrepreneurs Should Be Using

Think Facebook is your only option for spreading brand awareness? Think again.

By Jeff Davis

Building a Business

6 Steps to Take Today to Improve Your Google Search Results

Start building the foundation of successful reputation management with these improvements to your website.

By Lori Culwell

Building a Business

How to Protect Your Website From Negative SEO

Ways you can prevent unethical SEO techniques from harming your site and your business.

By Felix Tarcomnicu

Entrepreneurs

And the Best Time to Book a Flight Is…

Travel deals site Kayak analyzed the best days to book airfare.

By Nina Zipkin

Building a Business

Start Preparing Your SEO for the ‘Internet of Things’

Google's recent acquisition has big implications for search. It's time to get ready for the coming changes.

Tech

Yelp Listings, Reviews to Be Featured in Yahoo Search Results

With the partnership, Yahoo's data on local businesses is about to get a lot more detailed.

By Jason Fell

Building a Business

Your SEO Checklist: 4 Steps to Optimizing Your Website

If you're looking to increase the number of people who find you online, use this four-step process as your primary strategy in the SEO wars.

By Jon Rognerud

Building a Business

Biz Stone’s Answer to the Search Engine Has Arrived, But Will Anyone Use It?

Twitter co-founder Biz Stone has launched a Q&A app called Jelly with the mission of making the world 'a more empathetic place.'

By Nina Zipkin

Online Presence

Pinterest Buys Startup Specializing in Visual Search Technology

Pinterest has announced its acquisition of VisualGraph, a San Francisco-based purveyor of image recognition and visual search technology.

By Geoff Weiss

Building a Business

Lyrics Site Rap Genius Returns to Google Search

The site explains how it practiced bad SEO and then fixed its issues and returned to Google.

By Jason Fell

Building a Business

Apple’s iPhone 5s, Royal Baby and Nelson Mandela Make Google’s Top Searched-For Terms of 2013

A look at what people worldwide were searching for most online this year.

By Jason Fell

Building a Business

Are You ‘Layering’ SEO? You Should Be.

To make sure your content delivers value, you need to integrate search-engine optimization with all aspects of your business. Here's how to do it.

By Brad Miller

Building a Business

Apple Improves App Store Search Engine to Recognize Typos and Misspellings

This update should increase the number of apps that turn up in a user's search, in turn increasing app developers' visibility.

By Benjamin Kabin

Building a Business

Google, Microsoft Take Steps to Block Searches for Child Porn

Ahead of an internet safety summit in Britain, the two companies announced their plan to tighten online searches.

By Laura Entis

Building a Business

Google Announces ‘Hummingbird,’ an Algorithm Change to Handle More Complex Searches

The update is the biggest change to the search engine in its 15-year history.

By Benjamin Kabin

Building a Business

Google’s New Secure Search Means More Work for Online Business Owners

Entrepreneurs who track keyword data provided by Google on search traffic now have to find that information elsewhere.

By Eric Siu

Building a Business

How Google’s New ‘Paid & Search’ Reports Can Provide Valuable Marketing Data

For marketers, this new side-by-side comparison can help drive your website's growth.

By Eric Siu

Online Presence

How to Use App Store Optimization to Get Attention

Making an app available is part of the equation. Helping people find it is a whole other ballgame.

By Rahul Varshneya

Online Presence

Does Search Produce Better Customers Than Social Media?

A new study suggests that online shoppers will spend more money and shop more frequently depending on where they first found your business.

By Ross Kimbarovsky

Building a Business

Facebook Rolls Out Graph Search

The social media giant rolls out a new tool allowing its users to search content posted by people in their network.

By Catherine Clifford

Building a Business

FTC Warning to Google and Other Search Engines Could Spell Changes for Advertisers

Most consumers can't differentiate between paid and organic search engine results, the FTC says. New practices could be on the way.

By Eric Siu

Online Presence

Social Media May Soon Drive More Traffic to Your Website Than Search Engines

A new report suggests internet users in the U.S. are looking to sites like Facebook and Twitter to find what they're looking for online.

By Benjamin Kabin

Building a Business

Google Pats Itself on Back for Response to EU Antitrust Probe

The tech giant says it 'did a pretty good job' replying to the European Union's concerns that it blocks competitors in web search results.

By Ethan Bilby