Building a Business
Optimizing Your Website for Local Searches
With good content and quality links, you can attract more visitors located closer to home and increase your business' sales.
By Jon Rognerud
Search | Page 4
Building a Business
The Underrated Marketing Machine Entrepreneurs Should Be Using
Think Facebook is your only option for spreading brand awareness? Think again.
By Jeff Davis
Building a Business
6 Steps to Take Today to Improve Your Google Search Results
Start building the foundation of successful reputation management with these improvements to your website.
By Lori Culwell
Building a Business
How to Protect Your Website From Negative SEO
Ways you can prevent unethical SEO techniques from harming your site and your business.
Entrepreneurs
And the Best Time to Book a Flight Is…
Travel deals site Kayak analyzed the best days to book airfare.
By Nina Zipkin
Building a Business
Start Preparing Your SEO for the ‘Internet of Things’
Google's recent acquisition has big implications for search. It's time to get ready for the coming changes.
Tech
Yelp Listings, Reviews to Be Featured in Yahoo Search Results
With the partnership, Yahoo's data on local businesses is about to get a lot more detailed.
By Jason Fell
Building a Business
Your SEO Checklist: 4 Steps to Optimizing Your Website
If you're looking to increase the number of people who find you online, use this four-step process as your primary strategy in the SEO wars.
By Jon Rognerud
Building a Business
Biz Stone’s Answer to the Search Engine Has Arrived, But Will Anyone Use It?
Twitter co-founder Biz Stone has launched a Q&A app called Jelly with the mission of making the world 'a more empathetic place.'
By Nina Zipkin
Online Presence
Pinterest Buys Startup Specializing in Visual Search Technology
Pinterest has announced its acquisition of VisualGraph, a San Francisco-based purveyor of image recognition and visual search technology.
By Geoff Weiss
Building a Business
Lyrics Site Rap Genius Returns to Google Search
The site explains how it practiced bad SEO and then fixed its issues and returned to Google.
By Jason Fell
Building a Business
Apple’s iPhone 5s, Royal Baby and Nelson Mandela Make Google’s Top Searched-For Terms of 2013
A look at what people worldwide were searching for most online this year.
By Jason Fell
Building a Business
Are You ‘Layering’ SEO? You Should Be.
To make sure your content delivers value, you need to integrate search-engine optimization with all aspects of your business. Here's how to do it.
By Brad Miller
Building a Business
Apple Improves App Store Search Engine to Recognize Typos and Misspellings
This update should increase the number of apps that turn up in a user's search, in turn increasing app developers' visibility.
Building a Business
Google, Microsoft Take Steps to Block Searches for Child Porn
Ahead of an internet safety summit in Britain, the two companies announced their plan to tighten online searches.
By Laura Entis
Building a Business
Google Announces ‘Hummingbird,’ an Algorithm Change to Handle More Complex Searches
The update is the biggest change to the search engine in its 15-year history.
Building a Business
Google’s New Secure Search Means More Work for Online Business Owners
Entrepreneurs who track keyword data provided by Google on search traffic now have to find that information elsewhere.
By Eric Siu
Building a Business
How Google’s New ‘Paid & Search’ Reports Can Provide Valuable Marketing Data
For marketers, this new side-by-side comparison can help drive your website's growth.
By Eric Siu
Online Presence
How to Use App Store Optimization to Get Attention
Making an app available is part of the equation. Helping people find it is a whole other ballgame.
Online Presence
Does Search Produce Better Customers Than Social Media?
A new study suggests that online shoppers will spend more money and shop more frequently depending on where they first found your business.
Building a Business
Facebook Rolls Out Graph Search
The social media giant rolls out a new tool allowing its users to search content posted by people in their network.
Building a Business
FTC Warning to Google and Other Search Engines Could Spell Changes for Advertisers
Most consumers can't differentiate between paid and organic search engine results, the FTC says. New practices could be on the way.
By Eric Siu
Online Presence
Social Media May Soon Drive More Traffic to Your Website Than Search Engines
A new report suggests internet users in the U.S. are looking to sites like Facebook and Twitter to find what they're looking for online.
Building a Business
Google Pats Itself on Back for Response to EU Antitrust Probe
The tech giant says it 'did a pretty good job' replying to the European Union's concerns that it blocks competitors in web search results.
By Ethan Bilby
Tech
Google Updates an App That Allows You to Search With the Swipe of a Finger
Ever heard of Gesture Search? It can help save time and offer a less distracting way for business users to search their Android devices.
Building a Business
A Look at Google’s 200 Search Ranking Factors (Infographic)
An in-depth breakdown of what can affect your site's SEO.
By Eric Siu
Building a Business
Penguin 2.0: What to Expect From Google’s Next Search Update
Three tips for how you can prepare your site for another big wave of changes to search.
By Eric Siu