You may not have the budget or visibility of larger brands, but you can still capture customers' attention and create buzz with your product. Here are tips for (literally) thinking outside the box.
Follow the lead of resourceful entrepreneurs, including BookFool's Kristopher Lange, who came up with cost-effective tactics to better their businesses.
Online sales are still booming in Spain, Brazil, China, Russia and Mexico, and their ecommerce growth rates are expected to outpace U.S. growth in the next four years. Here are eight tips for e-tailers seeking to improve their appeal to overseas shoppers.