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How a Throwaway Joke Became an Award-Winning Ad Campaign

In our 'Creative Conversations in Advertising' series, Creative Director at Goodby Silverstein & Partners Tristan Graham and Entrepreneur magazine Editor in Chief Jason Feifer discuss the birth of a very funny (and impactful) commercial.

How This Amazing Campaign Succeeded in Changing a Brand's Perception and People's Lives at the Same Time

In our series 'Anatomy of an Ad,' Group Creative Director Tony Jones gives the heartwarming story of how Operation Santa finally took off.

Struggling to Come Up With Creative Ideas? Try Doing This.

Allow your ideas to marinate. Your imagination runs free when you spend time doing nothing.

Aytekin Tank

Don't Apply a "One-Size-Fits-All" Approach to Your Marketing. Do This Instead.

No two individuals are the same. So why shotgun approach your marketing efforts with a "one-size-fits-all" marketing approach. You need to figure out the key personas you are targeting, and where they are in their customer journey, and tailor your messaging accordingly, for maximum success. This article will teach you how.

George Deeb

Tips for Developing a Marketing System

Successful marketing lies in focusing on three main components and creating an efficient business system.

Mohamed Tohami

The Key to Effectively Communicating Important Messages Is All About Simplicity

In our 'Creative Conversations in Advertising' series, award-winning Group Creative Director Giancarlo Rodas and Entrepreneur magazine Editor in Chief Jason Feifer discuss distilling complex ideas down to a simple message.

Why You Need to Be an Influencer Brand and the 3 Rs of Becoming One

To intersect the customer journey, you need more than content and influencer marketing. You need to become an influencer brand.

How to Deliver a Serious Message Through Humor

In our series 'Anatomy of an Ad,' Creative Director David Stevanov explains how humor can be a storyteller's most effective tool.

Don't Believe These 4 Myths If You Want to Build a Strong Personal Brand

Many have the wrong ideas about what it takes to build a personal brand.

Imran Tariq