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Don't Believe These 4 Myths If You Want to Build a Strong Personal Brand

Many have the wrong ideas about what it takes to build a personal brand.

Imran Tariq

How to Build Brand Awareness and Loyalty

There are a number of elements that must come together to create a brand identity that resonates and lingers in a target market's memory.

5 Steps to Crafting an Authentic Social Media Presence For Your Business

Here's how to curate a unique brand identity and social media presence that will help your business stand out online.

Jonathan Riff

How Formula 1 World Champion Jenson Button Manages Risk As an Entrepreneur

In an exclusive interview, the multi-win racer describes pivoting from the raceway to the business world.

Dr. Rod Berger

Want to Get Customers' Attention? Tell Them a Great Story.

In our 'Creative Conversations in Advertising' series, award-winning creative director Josh DiMarcantonio and Entrepreneur magazine Editor in Chief discuss the power of storytelling.

3 Ways to Attract the Customers You Deserve

How to be the go-to problem-solver for your desired target market.

Ivan Misner

3 Leadership Lessons From the Exclusive Creativity School That 'Packs 5 Years of Learning Into 5 Days'

Christina Miller, a Cannes Lions School alumna and the head of social media at VMLY&R London, shares the biggest lessons she learned during her time in the program.

Amanda Breen

How Do You Get People Excited About a Product That Doesn't Exist?

In our series 'Anatomy of an Ad,' producer Liz O'Connor breaks down the components of the award-winning True Name by Mastercard campaign.

4 Ways to Adapt Your Business as Your Industry Evolves

Elevate your business to keep up with the latest advancements.