Marketing
How to Identify and Reach Underserved Markets
Go beyond demographics by targeting specific types of people.
By Russ Fradin
Target Markets | Page 4
Thought Leaders
The 3 M’s of Starting a Business
Market demand. Market size and structure. Money. Explore them all before diving into your startup.
By Eve Gumpel
Business News
Profit from Niche Markets
Smaller markets don't have to mean small bottom lines. With niches, the sky's the limit.
Marketing
Plan Your Marketing Now
Use this simple worksheet for planning a year of successful marketing.
Marketing
The Fastest Way to Find New Customers
Tap into your customer base by piggybacking on established businesses with similar target markets.
By Brad Sugars
Building a Business
Researching the Inventions Market
Want to know if your new product will be a hit? Start your research today.
Marketing
How to Research Your Market
Do your homework before opening your doors to avoid business-busting mistakes.
By Brad Sugars
Marketing
Selling to Your Best Prospects
Don't worry about selling to everyone. Use these tips for identifying and targeting your best sales prospects.
Marketing
Market Strategies
This section of your business plan is where your hard market research work will pay off.
Building a Business
75 Startup Secrets
Here are the tips, tricks and inside info you need when starting a business.
Building a Business
How To Tackle a New Market
Ready to grow your business? Follow this step-by-step approach to winning new customers.
Human Resources
How to Take Your Company Global
Global growth can be both daunting and rewarding. Here are the steps to take, the mistakes to avoid, and the basics of exporting and importing.
Marketing
How to Create a Direct Marketing Campaign
Get your biz through the mail when you create a professional direct mail campaign. We'll tell you how with 7 steps to get started and all you need to know about marketing materials.
Building a Business
Conducting a Market Analysis for Your Business Plan
One of the most critical sections of your business plan is your market analysis. Find out just what information you need to know about your potential customers.
By Tim Berry
Marketing
Exploring Multiple Marketing Options
When it comes to marketing, there's more than one way to get your message across. Find out why a multipronged approach may be the best option for your company.
Marketing
Target, Market, Repeat
Use a marketing process to reach your customers instead of a one-time event, and watch the biz roll in.
Marketing
Direct Marketing 101
Deliver your marketing message to a precise audience with direct marketing. Read on to learn the basics, including building a mailing list, renting one and conducting your campaign.
Building a Business
Pros and Cons of Expanding Your Product Line
Diversifying may bring in new business, but it could also hurt your brand. Here's how to determine if it's the right move for your company.
Marketing
How to Reach Your Target Audience
Narrow your focus to get your message out to potential clients.
Marketing
Define Your Target Audience to Grow Your Sales
Who is your target customer? If you have more than one answer to this question, it's time to retool your marketing plan.
Building a Business
Expanding Your Target Market
Your first, obvious target market doesn't have to be your only target market. Follow the example of this creative entrepreneur, and look outside the box.
By Cliff Ennico
Marketing
Conducting Surveys and Focus Groups
Check out these effective market research options that won't take a toll on your budget.
By Mie- Yun Lee
Marketing
Marketing From the Inside Out: Analyzing Your Market
Part two in a three-part series: how to determine what your market wants and give it to them
Building a Business
Grow Faster in New Target Markets
Break out the map. It's time for you to go a-huntin' for new markets.
Building a Business
How to Become a Wedding Consultant
Dum-dum-de-dum . . . uh-oh. Aren't soon-to-be-newlyweds nervous enough without actually having to plan the wedding? Let happy couples hand over the hassle to you and your bridal consulting business.