Target Markets | Page 3

Don't be caught off-kilter by unexpected roadblocks and setbacks. Acquaint yourself with these keys for ushering new products into the marketplace.

Focus on these six ways to ensure that your new company will distinguish itself.

Many sellers missed a big opportunity this past holiday shopping season. Here's what they can do later this year.

Guido Barilla's remarks last week that the pasta company will never feature gay families in its ads isn't just offensive, it's missing the mark when it comes to targeting customers.

Choosing the right market segment and customer base can take trial and error. Here are three lessons from a company that's been through it before.

Engaging customers is about reaching them with a compelling message. Here are some ways to do this without breaking the bank.

S.W. Basics founder Adina Grigore describes the internal questions that arise when marketers, wholesalers and subscription services request free products.

Abercrombie CEO's Mark Jeffries' recent claims that his brand is not made for "fat people" was a bold and controversial move, but offensive as his comments were, is he being savvy about target marketing?

No business can be all things to all customers, especially a small business. Here's how to find a niche to set up your company for success.

Generating lots of traffic is only part of the battle. Here are some tips to help you avoid the blunders of blind traffic generation.

A winning business opportunity often isn't obvious at first. Successful entrepreneurs can identify new niches and whether they can be profitable.

After glowing reviews from his family, student entrepreneur Brian Ballan sought the truth from objective strangers.

Facebook's newest tweak could mean reaching exactly the customers you're after without annoying the ones you aren't.

Successful networking doesn't mean running all over town. Here's how to create a strategic approach that makes the most productive use of your time.

Three ways entrepreneurs have refocused their companies for success by targeting a different audience -- and you can, too.

Small businesses can tap a variety of free resources for insights about customers, competitors and trends.

Thanks to the Internet, small businesses can now survey consumers quickly and easily for opinions about new products and other marketing plans.

Small businesses don't need a data crunching geek squad to identify and reach more qualified groups of customers. Consider the following strategy.

To boost your competitive advantage, you may want to do market research. Entrepreneur is here with a guide on market research and how to conduct it.

Use these strategies to help you hit a constantly moving target.

Is your business a product in search of a customer? Use these tips to create a product or service customers will clamor for.