Business Ideas
How to Compete With the Big Guys and Win
It's going to take a gutsy mix of focus, quality and authenticity to be David to their Goliath.
Target Markets | Page 2
Marketing
5 Mistakes That Can Destroy Your Launch
Don't let your genius product idea crash to Earth due to an avoidable marketing gaff. Heed this list and achieve lift off.
By Phil La Duke
Building a Business
3 Reasons You Should Be Hanging Out With Your Target Audience
In the long run, knowing your audience will be highly beneficial to your business.
Building a Business
3 Secrets to Finding High-Growth Consumer Groups
The consumers who can drive high growth are right in front of marketers who seem unable to see them.
Marketing
‘Fun For The Whole Family’ Does Not Exist in Marketing
Focus and pick one or two attributes where your brand can really excel. Don't try to be "all of the above."
By Jim Joseph
Building a Business
All About Buyer Personas: What They Are, Why You Need Them and How to Make Them Effective
Industry leaders encourage constructing buyer personas. Here's what you need to know about them.
Marketing
You’ll Never Get New Customers If You Don’t Target New Markets
Here are seven ways to broaden your business reach.
Business Operations & Logistics
4 Ways a ‘Data-Driven’ Approach Anticipates Buyer Behavior
Aren't you glad we don't have to rely solely on focus groups and surveys anymore?
By Renee Yeager
Building a Business
10 Ways to Learn About Your Target Audience
Who are these people? Be sure to challenge your own assumptions.
Marketing
10 Tips for Creating Marketing Messages that Work
Add these tools to your marketing utility belt.
Building a Business
Don’t Be Afraid to Be the Biggest Fish Splashing Around in the Smallest Pond
Lots of markets are crowded. You're more likely to thrive in the one that's not.
By Mike Kalis
Online Presence
How to Reach Your Target Market on Facebook
These tips, from direct response experts, will help you find the prospects you've been seeking so you can begin selling.
Marketing
Why Your Target Market Is Not, That’s Right, Not Important
Instead, zero in on "the profitable niche."
By Gene Hammett
Marketing
9 Ways to Meet and Understand Your Audience
Have you had a close encounter with the people buying your product?
Marketing
How Podcasts Can Attract Leads and Drive Sales
Here's what you need to know to create podcasts that stand out from the crowd and attract your target audience.
Building a Business
The 7 Elements of a Strong Business Model
Envisioning the many moving parts of a functioning business is the first step to success.
By Larry Alton
Building a Business
The 4 Pillars of Stellar Video Marketing
Online video is now a must-have part of your marketing strategy. Find out how to win in a world gone video.
Marketing
The Best Way to Connect With the Affluent Customers You Want
To find the affluent target market you're seeking, you have to know where to look. One marketing expert shares how.
Building a Business
Why Entrepreneurs Must Research Market Size
Reasonably and thoughtfully estimating an idea's potential market size is a key step to successfully bringing an idea to market.
Building a Business
How to Cheer on Your Competitors While Aiming to Win
While you'll never bear hug your competition, don't lose perspective of the important role they play in building your business.
By Arun Agarwal
Building a Business
The 3 Steps to Building a Winning Brand Strategy
Creating a brand strategy doesn't have to be complicated. Here's where to start.
Building a Business
4 Ways to Find Your First Customer
Build your web page, button hole strangers, offer deep discounts, whatever it takes to make that first sale is worth doing.
By John Rampton
Marketing
How You Market Your Product Depends on Your Competition
Are you customers still doing things the old way, or have they moved on? The early days of handheld calculators provides a good example.
Business Plan
Who Is the Target Audience for Your Business Plan? Hint: More People Than You Think.
It's not just investors or bankers who'll want to see your plan.
Building a Business
Starting a Business? 4 Ways to Research Your Potential Customer.
Here's the lowdown on how to talk to your target market and find out if there's enough opportunity available to start a business.
Marketing
Want to Attract More Loyal Customers? Focus on This Marketing Strategy.
This marketing approach is about pitching your brand to those in the audience who are actually listening -- the ones you can bring real value to.
By Jason Kulpa
Marketing
Aim Directly at Your Target Market to Land New Clients
Try these six ways to keep tabs on current customers and score additional ones.
By Karen Mishra