If your branding comes off as boring or follows the same patterns, coloring and messaging as your competitors, you probably won't get the results you want to see.
The fast-food chain announced this week that it would be adding a new super-spicy Ghost Pepper Ranch dipping sauce to locations around the country, but at the seeming expense of another beloved condiment.
Sandi Adler, a former vice president at Starboard, claims she was fired after taking issue with CEO Andrew Levy's plans to "defraud the United States and the Small Business Association."