You can be on Entrepreneur’s cover!

'Anything But McBland': Wendy's Takes Hit at McDonald's With 2 New Menu Items The Hot Honey Chicken Sandwich and its breakfast variation, the Hot Honey Chicken Biscuit, will hit stores on February 8.

By Emily Rella

entrepreneur daily

SOPA Images | Getty Images

The seemingly never-ending chicken sandwich wars are far from over when it comes to fast and fast-casual chains, with many jumping to innovate their offerings with different variations of spice and meatless "chicken" options.

Fans hailed Wendy's when it brought back spicy chicken nuggets, a long-loved menu item derived from the brand's famous Spicy Chicken Sandwich.

But now one of the OG chicken sandwich chains is upping its game with its newest menu drop — the Hot Honey Chicken Sandwich and its breakfast variation, the Hot Honey Chicken Biscuit.

"Others may do chicken sandwiches, but at Wendy's we actually craft chicken sandwiches with flavor," Carl Loredo, chief marketing officer for The Wendy's Company said. "As the Queen of Spice, we're constantly looking for new ways to upgrade our already famous spicy chicken sandwich, and our talented culinary team knew we could bring the Hot Honey trend to the table in a way no one else could."

Related: KFC is Bringing Back a Menu Item That Sold Out in Five Hours During Its Initial Debut

The new sandwiches will be a combo of honey and habanero, giving a sweet and spicy kick to the beloved chicken sandwich whether it's early in the morning or late at night.

The regular variation will feature all-white meat chicken breast topped with Pepper Jack cheese, Applewood bacon, pickle chips and, of course, hot honey, on a toasted bun.

The breakfast biscuit will feature all-white meat breakfast chicken fillet topped with the same hot honey and served on a buttermilk biscuit.

Customers will also be able to purchase a hot honey dip cup if they desire to make things a little sweet and spicy in their own way.

The Hot Honey Chicken Sandwich will go for $5.99, the Hot Honey Chicken Biscuit for $3.19, and both will be available nationwide starting February 8.

Related: Popeyes' New Collaboration With Megan Thee Stallion Just Broke the Internet

The chain also came straight for McDonald's jugular by jabbing the chain over its sandwiches.

"The Hot Honey Duo brings the heat, and the sweet, to give our fans mouthwatering, all-day chicken sandwiches that are anything but McBland," Lordeo added.

Subtle.

Of course this isn't the first time the two have duked it out, though it's usually over social media.

Last month, Wendy's hosted its annual "Roast Day," where the chain roasts other companies and people over Twitter.

When the Jack in the Box Twitter account asked to be roasted, Wendy's responded with "Somehow not the worst clown based fast food restaurant."

Savage.

Wendy's was up around 4% year over year as of late Thursday afternoon.

Related: Wendy's is Reformulating Their French Fries

Emily Rella

Entrepreneur Staff

Senior News Writer

Emily Rella is a Senior News Writer at Entrepreneur.com. Previously, she was an editor at Verizon Media. Her coverage spans features, business, lifestyle, tech, entertainment, and lifestyle. She is a 2015 graduate of Boston College and a Ridgefield, CT native. Find her on Twitter at @EmilyKRella.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Side Hustle

This Dad Started a Side Hustle to Save for His Daughter's College Fund — Then It Earned $1 Million and Caught Apple's Attention

In 2015, Greg Kerr, now owner of Alchemy Merch, was working as musician when he noticed a lucrative opportunity.

Business News

Yes, You Can Buy a Foldable Tiny Home on Amazon — And Now It's Selling for Less Than $12,000

The waterproof and flameproof house was listed around $35,000 a few months ago.

Business News

This One Word Is a Giveaway That You Used ChatGPT to Write an Email, According to an Expert

"Delve" has increased its presence in written work since ChatGPT entered the scene.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Business News

This Futuristic Wearable Smartphone Alternative Projects a Screen on Your Palm — And It's Now Widely Available

Humane's Ai Pin fastens magnetically to clothing and becomes a voice-activated AI assistant that can make calls, send texts, take notes, and find answers to complex questions.