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Sincerity and Transparency Are the Keys to Genuine Customer Loyalty
5 min read
News and Articles About Loyalty
Selling in the New Luxury Market -- It's All About the Mustard
Customers have less time these days and so when they order a product or service they want to relish it.
Orphaned and Homeless, How This Self-Taught Techie Founded a Multi-Million Dollar Empire
Jason Wolfe's leading e-tail venture, GiftCards.com, took shape while he was living in his car and teaching himself to code with books checked out of the library.
Want to Build Loyalty? Remember, Everyone Loves Free Stuff.
There's no easier way to tell a customer or employee that you care then with a gift. And it doesn't even have to cost that much.
Why Small Businesses Should Be Utilizing Customer-Loyalty Programs
One of the easiest ways to turn customers into loyal followers is to show them that you care.
Jed Williams and John Swanciger
4 Unconventional Ways to Turn Customers Into Brand Advocates
With competition fierce, it is imperative for brands to establish mindshare. Here are a few ways to turn your customers into marketing machines.
Lesson in Integrity: 72-Year-Old Retired Teacher Keeps a Decades-Long Promise to Students
Bruce Farrer has gone to great lengths to prove that having a sense of commitment is important.
17 Logos We Love
Brand identity in its purest form.
Getting Fickle Consumers to Buy Into Your Brand
While big corporations are struggling to retain customers, startups are seizing the opportunity to steal loyal consumers. Here is how they are doing it.
5 Magical Tips Walt Disney Can Teach Entrepreneurs About Marketing
With Disney's Frozen recently taking home the 2014 Oscar for best animated feature, a milestone for the 91-year-old Walt Disney Animation Studios, we thought it would be the perfect time to reflect on how Disney is still going strong.
Want Loyal Customers? Talk to Your Hair Stylist.
Hair stylists livelihood depends on getting customers and keeping them happy. Here are a few tips all entrepreneurs can use.
The Secret to Becoming a Better Manager
If you want to separate yourself from the middle-of-the-pack managers and get the most from your employees, here's what you need to do.
3 Surefire Ways to Drive Your Finest Employees to a Competitor
If you are guilty of any of the leadership blunders mentioned below, mend your ways or prepare for costly turnovers.
Why Customers Become More Loyal After Flirting With Other Brands
A Harvard behavioral scientist says a relationship with a brand is a lot like a romantic relationship. Straying is invigorating, but brings back feelings for a favored brand even stronger.
The Man Behind the 'Bible of Bro Culture'
Rude, crude, sexist and often mean-spirited, David Portnoy's Barstool Sports has become a go-to for young men. But can Portnoy continue to cash in on controversy?
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