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News and Articles About Loyalty

Lesson in Integrity: 72-Year-Old Retired Teacher Keeps a Decades-Long Promise to Students
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Bruce Farrer has gone to great lengths to prove that having a sense of commitment is important.
April 3, 2014 in Lifestyle
17 Logos We Love

17 Logos We Love

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Brand identity in its purest form.
March 25, 2014 in Marketing
Getting Fickle Consumers to Buy Into Your Brand

Getting Fickle Consumers to Buy Into Your Brand

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While big corporations are struggling to retain customers, startups are seizing the opportunity to steal loyal consumers. Here is how they are doing it.
March 24, 2014 in Leadership
5 Magical Tips Walt Disney Can Teach Entrepreneurs About Marketing

5 Magical Tips Walt Disney Can Teach Entrepreneurs About Marketing

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With Disney's Frozen recently taking home the 2014 Oscar for best animated feature, a milestone for the 91-year-old Walt Disney Animation Studios, we thought it would be the perfect time to reflect on how Disney is still going strong.
March 12, 2014 in Marketing
Want Loyal Customers? Talk to Your Hair Stylist.

Want Loyal Customers? Talk to Your Hair Stylist.

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Hair stylists livelihood depends on getting customers and keeping them happy. Here are a few tips all entrepreneurs can use.
March 11, 2014 in Grow Your Business
The Secret to Becoming a Better Manager

The Secret to Becoming a Better Manager

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If you want to separate yourself from the middle-of-the-pack managers and get the most from your employees, here's what you need to do.
March 3, 2014 in Leadership
3 Surefire Ways to Drive Your Finest Employees to a Competitor

3 Surefire Ways to Drive Your Finest Employees to a Competitor

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If you are guilty of any of the leadership blunders mentioned below, mend your ways or prepare for costly turnovers.
February 25, 2014 in Leadership
Why Customers Become More Loyal After Flirting With Other Brands

Why Customers Become More Loyal After Flirting With Other Brands

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A Harvard behavioral scientist says a relationship with a brand is a lot like a romantic relationship. Straying is invigorating, but brings back feelings for a favored brand even stronger.
February 14, 2014 in Branding
The Man Behind the 'Bible of Bro Culture'

The Man Behind the 'Bible of Bro Culture'

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Rude, crude, sexist and often mean-spirited, David Portnoy's Barstool Sports has become a go-to for young men. But can Portnoy continue to cash in on controversy?
December 13, 2013 in Profiles
AMC Offers Loyal Customers Stock in Upcoming IPO

AMC Offers Loyal Customers Stock in Upcoming IPO

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AMC Stubs members have the chance buy stock as the company prepares to go public, with the company reserving 110,000 shares for loyal customers.
December 11, 2013 in IPOs and DPOs
How to Dominate Your Competition With 'Reciprocal' Customer Loyalty

How to Dominate Your Competition With 'Reciprocal' Customer Loyalty

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Loyalty is a two-way street. If you want to turn customers into raving fans, you'll have to go above and beyond when it comes to the service you provide.
September 24, 2013 in Online Marketing
3 Social Media Lessons from Ford

3 Social Media Lessons from Ford

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Scott Monty shares the auto giant's secret to success at New York's Social Media Week.
February 19, 2013 in Social Media
What Retail Startups Can Learn From 'The Daily Show'

What Retail Startups Can Learn From 'The Daily Show'

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While retail sites like Warby Parker and Mr Porter are successfully blending discovery with good design, they're missing one key ingredient: humor. Here's a case for why retail sites should be funny.
December 8, 2012 in Branding
4 Apps for Increasing Customer Loyalty

4 Apps for Increasing Customer Loyalty

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Reward your tried-and-true customers with these smartphone-based loyalty programs.
November 6, 2012 in Apps & Software
Richard Branson: When All News Is Good News

Richard Branson: When All News Is Good News

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The celebrated entrepreneur on staying in touch and keeping it real when you're the boss.
June 8, 2011 in The 'Treps

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The Power of Loyalty
The Power of Loyalty
By Roger L. Brooks
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