Loyalty

News and Articles About Loyalty

Sincerity and Transparency Are the Keys to Genuine Customer Loyalty
Business Circle

Sincerity and Transparency Are the Keys to Genuine Customer Loyalty

Many so-called customer loyalty programs fail because they seem a rigged game to the purchaser. There are plenty of ways to do it right.
Toby Bottorf
Selling in the New Luxury Market -- It's All About the Mustard
Customer Service

Selling in the New Luxury Market -- It's All About the Mustard

Customers have less time these days and so when they order a product or service they want to relish it.
Marley Majcher
Delivered by
Orphaned and Homeless, How This Self-Taught Techie Founded a Multi-Million Dollar Empire
Perseverance

Orphaned and Homeless, How This Self-Taught Techie Founded a Multi-Million Dollar Empire

Jason Wolfe's leading e-tail venture, GiftCards.com, took shape while he was living in his car and teaching himself to code with books checked out of the library.
Geoff Weiss
Want to Build Loyalty? Remember, Everyone Loves Free Stuff.
Loyalty

Want to Build Loyalty? Remember, Everyone Loves Free Stuff.

There's no easier way to tell a customer or employee that you care then with a gift. And it doesn't even have to cost that much.
Gene Marks
Why Small Businesses Should Be Utilizing Customer-Loyalty Programs
Loyalty Programs

Why Small Businesses Should Be Utilizing Customer-Loyalty Programs

One of the easiest ways to turn customers into loyal followers is to show them that you care.
Jed Williams and John Swanciger
4 Unconventional Ways to Turn Customers Into Brand Advocates
Customer Engagement

4 Unconventional Ways to Turn Customers Into Brand Advocates

With competition fierce, it is imperative for brands to establish mindshare. Here are a few ways to turn your customers into marketing machines.
Firas Kittaneh
Lesson in Integrity: 72-Year-Old Retired Teacher Keeps a Decades-Long Promise to Students
Loyalty

Lesson in Integrity: 72-Year-Old Retired Teacher Keeps a Decades-Long Promise to Students

Bruce Farrer has gone to great lengths to prove that having a sense of commitment is important.
Geoff Weiss
17 Logos We Love
Branding 2014

17 Logos We Love

Brand identity in its purest form.
Getting Fickle Consumers to Buy Into Your Brand
Customer Loyalty

Getting Fickle Consumers to Buy Into Your Brand

While big corporations are struggling to retain customers, startups are seizing the opportunity to steal loyal consumers. Here is how they are doing it.
Debra Kaye
5 Magical Tips Walt Disney Can Teach Entrepreneurs About Marketing
Disney

5 Magical Tips Walt Disney Can Teach Entrepreneurs About Marketing

With Disney's Frozen recently taking home the 2014 Oscar for best animated feature, a milestone for the 91-year-old Walt Disney Animation Studios, we thought it would be the perfect time to reflect on how Disney is still going strong.
Adam Toren
Want Loyal Customers? Talk to Your Hair Stylist.
Loyalty

Want Loyal Customers? Talk to Your Hair Stylist.

Hair stylists livelihood depends on getting customers and keeping them happy. Here are a few tips all entrepreneurs can use.
The Secret to Becoming a Better Manager
Managing Employees

The Secret to Becoming a Better Manager

If you want to separate yourself from the middle-of-the-pack managers and get the most from your employees, here's what you need to do.
Gary Magenta
3 Surefire Ways to Drive Your Finest Employees to a Competitor
Leadership

3 Surefire Ways to Drive Your Finest Employees to a Competitor

If you are guilty of any of the leadership blunders mentioned below, mend your ways or prepare for costly turnovers.
Tom Borg
Why Customers Become More Loyal After Flirting With Other Brands
Marketing

Why Customers Become More Loyal After Flirting With Other Brands

A Harvard behavioral scientist says a relationship with a brand is a lot like a romantic relationship. Straying is invigorating, but brings back feelings for a favored brand even stronger.
Kevin Allen