Loyalty

News and Articles About Loyalty

Business Travelers: Is Loyalty Dead?
Suitcase Entrepreneur

Business Travelers: Is Loyalty Dead?

Airline and hotel loyalty programs have undergone some significant changes in the last few years.
25 Tips for Earning Customer Loyalty
Customer Loyalty

25 Tips for Earning Customer Loyalty

Whatever your business, keeping your customers happy is your real job.
John Rampton
4 Success Lessons From a Powerful Boston Developer
Success Strategies

4 Success Lessons From a Powerful Boston Developer

Richard Friedman has an impressive history of turning real estate into gold.
Stacey Alcorn
What an Angry Bull Taught a Future CEO About Doing a Job Even When the Boss Isn't Watching
Lessons

What an Angry Bull Taught a Future CEO About Doing a Job Even When the Boss Isn't Watching

Getting the job done, no matter what, is a value exalted far above just doing the job you're paid to do.
Fred Brown
Who Our Loyalty Experts Are Loyal To
Customer Service

Who Our Loyalty Experts Are Loyal To

We asked our customer service experts about the companies they love and why.
Entrepreneur Staff
Sincerity and Transparency Are the Keys to Genuine Customer Loyalty
Customer Loyalty

Sincerity and Transparency Are the Keys to Genuine Customer Loyalty

Many so-called customer loyalty programs fail because they seem a rigged game to the purchaser. There are plenty of ways to do it right.
Toby Bottorf
Selling in the New Luxury Market -- It's All About the Mustard
Customer Service

Selling in the New Luxury Market -- It's All About the Mustard

Customers have less time these days and so when they order a product or service they want to relish it.
Marley Majcher
Orphaned and Homeless, How This Self-Taught Techie Founded a Multi-Million Dollar Empire
Perseverance

Orphaned and Homeless, How This Self-Taught Techie Founded a Multi-Million Dollar Empire

Jason Wolfe's leading e-tail venture, GiftCards.com, took shape while he was living in his car and teaching himself to code with books checked out of the library.
Geoff Weiss
Want to Build Loyalty? Remember, Everyone Loves Free Stuff.
Loyalty

Want to Build Loyalty? Remember, Everyone Loves Free Stuff.

There's no easier way to tell a customer or employee that you care then with a gift. And it doesn't even have to cost that much.
Gene Marks
Why Small Businesses Should Be Utilizing Customer-Loyalty Programs
Loyalty Programs

Why Small Businesses Should Be Utilizing Customer-Loyalty Programs

One of the easiest ways to turn customers into loyal followers is to show them that you care.
Jed Williams and John Swanciger
4 Unconventional Ways to Turn Customers Into Brand Advocates
Customer Engagement

4 Unconventional Ways to Turn Customers Into Brand Advocates

With competition fierce, it is imperative for brands to establish mindshare. Here are a few ways to turn your customers into marketing machines.
Firas Kittaneh
Lesson in Integrity: 72-Year-Old Retired Teacher Keeps a Decades-Long Promise to Students
Loyalty

Lesson in Integrity: 72-Year-Old Retired Teacher Keeps a Decades-Long Promise to Students

Bruce Farrer has gone to great lengths to prove that having a sense of commitment is important.
Geoff Weiss
17 Logos We Love
Branding 2014

17 Logos We Love

Brand identity in its purest form.
Getting Fickle Consumers to Buy Into Your Brand
Customer Loyalty

Getting Fickle Consumers to Buy Into Your Brand

While big corporations are struggling to retain customers, startups are seizing the opportunity to steal loyal consumers. Here is how they are doing it.
Debra Kaye