Loyalty

News and Articles About Loyalty

Orphaned and Homeless, How This Self-Taught Techie Founded a Multi-Million Dollar Empire

Jason Wolfe's leading e-tail venture, GiftCards.com, took shape while he was living in his car and teaching himself to code with books checked out of the library.

Want to Build Loyalty? Remember, Everyone Loves Free Stuff.

There's no easier way to tell a customer or employee that you care then with a gift. And it doesn't even have to cost that much.

Why Small Businesses Should Be Utilizing Customer-Loyalty Programs

One of the easiest ways to turn customers into loyal followers is to show them that you care.

4 Unconventional Ways to Turn Customers Into Brand Advocates

With competition fierce, it is imperative for brands to establish mindshare. Here are a few ways to turn your customers into marketing machines.

Lesson in Integrity: 72-Year-Old Retired Teacher Keeps a Decades-Long Promise to Students

Bruce Farrer has gone to great lengths to prove that having a sense of commitment is important.

17 Logos We Love

Brand identity in its purest form.

Getting Fickle Consumers to Buy Into Your Brand

While big corporations are struggling to retain customers, startups are seizing the opportunity to steal loyal consumers. Here is how they are doing it.

5 Magical Tips Walt Disney Can Teach Entrepreneurs About Marketing

With Disney's Frozen recently taking home the 2014 Oscar for best animated feature, a milestone for the 91-year-old Walt Disney Animation Studios, we thought it would be the perfect time to reflect on how Disney is still going strong.

Want Loyal Customers? Talk to Your Hair Stylist.

Hair stylists livelihood depends on getting customers and keeping them happy. Here are a few tips all entrepreneurs can use.

The Secret to Becoming a Better Manager

If you want to separate yourself from the middle-of-the-pack managers and get the most from your employees, here's what you need to do.

3 Surefire Ways to Drive Your Finest Employees to a Competitor

If you are guilty of any of the leadership blunders mentioned below, mend your ways or prepare for costly turnovers.

Why Customers Become More Loyal After Flirting With Other Brands

A Harvard behavioral scientist says a relationship with a brand is a lot like a romantic relationship. Straying is invigorating, but brings back feelings for a favored brand even stronger.

The Man Behind the 'Bible of Bro Culture'

Rude, crude, sexist and often mean-spirited, David Portnoy's Barstool Sports has become a go-to for young men. But can Portnoy continue to cash in on controversy?

AMC Offers Loyal Customers Stock in Upcoming IPO

AMC Stubs members have the chance buy stock as the company prepares to go public, with the company reserving 110,000 shares for loyal customers.

How to Dominate Your Competition With 'Reciprocal' Customer Loyalty

Loyalty is a two-way street. If you want to turn customers into raving fans, you'll have to go above and beyond when it comes to the service you provide.

3 Social Media Lessons from Ford

Scott Monty shares the auto giant's secret to success at New York's Social Media Week.

What Retail Startups Can Learn From 'The Daily Show'

While retail sites like Warby Parker and Mr Porter are successfully blending discovery with good design, they're missing one key ingredient: humor. Here's a case for why retail sites should be funny.

4 Apps for Increasing Customer Loyalty

Reward your tried-and-true customers with these smartphone-based loyalty programs.

Richard Branson: When All News Is Good News

The celebrated entrepreneur on staying in touch and keeping it real when you're the boss.

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The Power of Loyalty
The Power of Loyalty
By Roger L. Brooks
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