Entrepreneurs
Lesson in Integrity: 72-Year-Old Retired Teacher Keeps a Decades-Long Promise to Students
Bruce Farrer has gone to great lengths to prove that having a sense of commitment is important.
By Geoff Weiss
Loyalty | Page 2
Building a Business
Want Loyal Customers? Talk to Your Hair Stylist.
Hair stylists livelihood depends on getting customers and keeping them happy. Here are a few tips all entrepreneurs can use.
Human Resources
The Secret to Becoming a Better Manager
If you want to separate yourself from the middle-of-the-pack managers and get the most from your employees, here's what you need to do.
By Gary Magenta
Thought Leaders
3 Surefire Ways to Drive Your Finest Employees to a Competitor
If you are guilty of any of the leadership blunders mentioned below, mend your ways or prepare for costly turnovers.
By Tom Borg
Building a Business
Why Customers Become More Loyal After Flirting With Other Brands
A Harvard behavioral scientist says a relationship with a brand is a lot like a romantic relationship. Straying is invigorating, but brings back feelings for a favored brand even stronger.
By Kevin Allen
Entrepreneurs
The Man Behind the ‘Bible of Bro Culture’
Rude, crude, sexist and often mean-spirited, David Portnoy's Barstool Sports has become a go-to for young men. But can Portnoy continue to cash in on controversy?
By Jason Ankeny
Business Accounting
AMC Offers Loyal Customers Stock in Upcoming IPO
AMC Stubs members have the chance buy stock as the company prepares to go public, with the company reserving 110,000 shares for loyal customers.
By Kate Taylor
Marketing
How to Dominate Your Competition With ‘Reciprocal’ Customer Loyalty
Loyalty is a two-way street. If you want to turn customers into raving fans, you'll have to go above and beyond when it comes to the service you provide.
By Joanna Lord
Online Presence
3 Social Media Lessons from Ford
Scott Monty shares the auto giant's secret to success at New York's Social Media Week.
By Jason Fell
Building a Business
What Retail Startups Can Learn From ‘The Daily Show’
While retail sites like Warby Parker and Mr Porter are successfully blending discovery with good design, they're missing one key ingredient: humor. Here's a case for why retail sites should be funny.
Building a Business
4 Apps for Increasing Customer Loyalty
Reward your tried-and-true customers with these smartphone-based loyalty programs.