Marketing

News and Articles About Marketing

This Clever Marketing Campaign Reversed Coke's 11-Year Decline in Soda Sales

'Share a Coke,' in which bottles were personalized with popular names as well as terms of endearment, is credited with increasing Coca-Cola sales for the first time in over a decade.

7 Advanced Ways to Improve Your Site's SEO

Eliminate ineffective practices and replace them with strategic, content-focused tactics. Readers will appreciate these.

Skip the Reluctant Customers. Start Resonating With the Right Crowd.

You don't want the clients that are hard sells.

Want Clickable Images? Check Out These 6 Tips.

The images you choose image can make the difference between someone clicking on a post or passing it up completely.

10 Things Nobody Tells You About Google AdWords

There is a lot to learn about this wildly popular online advertising medium.

The Missing Element in Your Digital Marketing Might Be a Fresh Coat of Paint

Make certain your business is always pretty as a picture and you won't worry what potential customers see when they look online to decide if they'll visit.

Be Like That Great College Roommate. Build Brand Loyalty in 4 Ways.

Businesses can cultivate close relationships with their clientele. It just requires time and effort.

How to Leverage a Celebrity Like Giuliana Rancic to Build a Business

Finding a brand advocate who's well-known and with a tremendous following can give your startup a tremendous lift.

5 Tips for Designing Your Website to Serve Every Customer Individually

The better you and your website know your customer, the more likely you are to offer what they are interested in buying.

If Marketing About Avoiding Death Can Be Funny, Why Is Your Content So Somber?

The Dumb Ways to Die ads in Australia, like the ALS Ice Bucket Challenge, show that public service campaigns have a lot to teach about marketing.

5 Rules for Using Push Technology to Your Advantage

Think of it as a nudge your customers asked you to give them when they are in the neighborhood.

Find Your Brand's Proof Points

Identify the very unique attributes of a product or service that make it special. Then solidify the positioning.

5 Reliable Methods for Building Trust in Your Mobile App

Nothing is better for selling the latest app that the oldest advertisement of them all, the glowing praise of a satisfied customer.

The Top 10 Ways to Re-Engage Dead Email Subscribers

Consider these tips in your ongoing to pursuit to win customers' attention over email.

Shark Tank Star Daymond John Says This Is the Biggest Branding Mistake of All

With a few carefully chosen words, brands can avoid this common error.

Why This Bay Area Bistro Wants to Be Yelp's Worst-Rated Restaurant Ever

In a protest against the site's alleged ratings manipulations, this Italian restaurant's co-owners offered scathing reviewers 25-percent off their checks.

3 Ways to Bust Through Your Customer's Stress and Fear

The very act of decision making can trigger some reluctance in a prospective buyer. Learn ways to help a consumer see clearly your product's advantages.

Ignore Video and Miss Out on 69 Percent of Mobile Traffic

In a fast-paced digital world, the visual appeal of the second screen can’t be denied. Marketers, take heed.

Grow Your Business a Thousandfold in One Year With Content Marketing

Start off sharing your ideas in a blog or as a contributor. Speaking engagements may follow.

3 Affordable Marketing Alternatives for Businesses That No Longer Like Facebook

Small businesses skeptical of paying for costly social media marketing have options both old school and cutting edge.

3 Millennial Marketing Lessons From the Selfie

Selfies exemplify how millennials are different from generations past. It's all about expression and a close, personal relationship with mobile technology.

This Horribly Insensitive Marketing Campaign Is Everything Marketing Shouldn’t Be

An airport parking reservations site recently used the death of a man at Chicago’s O’Hare airport as an opportunity to promote its service. Customers were outraged. As they should have been.

'We Don't Give a Sh*t About Gluten Free': A Restaurant Owner Gets Bold With Customers

A San Francisco chef is tired of catering to hard-to-satisfy customers. So, he's telling picky patrons to go buy dinner elsewhere.

Want to Create the Holy Grail of Mailing Lists? Follow These 5 Tips.

Entrepreneurs looking to create a successful email campaign must have a top-notch mailing list.

5 Tips for Getting Your Event Audience Buzzing on Social Media

The people most likely to send your event go viral are right there in front of you to be encouraged.
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