Marketing

News and Articles About Marketing

Should a Startup Ever Splurge on Logo Design?
Startup Basics

Should a Startup Ever Splurge on Logo Design?

Let's follow that question up with two more: How much money do you have in the bank, and how developed is your brand?
Adam Callinan
The 5 Things Moms Want Your Company to Know
Marketing

The 5 Things Moms Want Your Company to Know

For Mother's Day this year, give Mom the brand experiences she craves.
Polly MacIsaac
5 Cases of PR Done Right (Infographic)
Public Relations

5 Cases of PR Done Right (Infographic)

As social media makes even the smallest brand mistakes highly visible, smart reputation management is more important than ever. Here are five cases where brands got it right.
How Print Marketing Can Help Your Personal Career
Careers

How Print Marketing Can Help Your Personal Career

Here's how to promote yourself in myriad ways -- far beyond the basics of business cards and resumes.
Katherine Halek
Personalizing Ads Can Boost Marketing for Small Businesses
National Small Business Week

Personalizing Ads Can Boost Marketing for Small Businesses

Tailoring ads to customers is in the tradition of the local shopkeepers who knew their customers by name.
Andre Bourque
3 Reasons Customers Don't Care About Your Content
Content Marketing

3 Reasons Customers Don't Care About Your Content

You'll have a much easier time engaging your customers if you recognize the following mistakes that many brands make.
Aaron Agius
How Consumer Insights Can Turbo Charge Your Brand's Marketing
Market Research

How Consumer Insights Can Turbo Charge Your Brand's Marketing

To get the most from your advertising you need to first understand, in detail, the audience you're working to appeal to.
Shannon McCoy
Why You Can't Afford Not to Do Video
Video Marketing

Why You Can't Afford Not to Do Video

Fueled by our love for video and visual content, startups need to ensure they are making the best use out of this strategy.
David Lee
Improve Your Content Marketing to Increase Your Business's Reach
Content Marketing

Improve Your Content Marketing to Increase Your Business's Reach

Worried about Google's new algorithm? Consider these five strategies for optimizing mobile and making your content more sociable.
Mel Carson
25 Signs You Need Help Marketing
Marketing

25 Signs You Need Help Marketing

The less a person knows about marketing, the easier it is to underestimate it's potential to grow the business.
Eric Samson
5 Crisis-Mode Moves to Save Your Google Ranking (Infographic)
Mobile Marketing

5 Crisis-Mode Moves to Save Your Google Ranking (Infographic)

Mobile optimization has moved from nicety to necessity. Are you ready?
Chris Byers
Why The Customers Who Don't Convert Are Immensely Important
Brand Advocates

Why The Customers Who Don't Convert Are Immensely Important

There's an enormous audience of advocates you may be missing out on.
Aimee Millwood
Does Your Business Need Buyer Personas?
Online Marketing

Does Your Business Need Buyer Personas?

Three questions to consider before you decide.
Adele Revella
3 Essentials for Marketing Your Mobile App
Marketing Strategies

3 Essentials for Marketing Your Mobile App

A discouragingly high percentage of apps fail to make money. Poor marketing is often the reason.
Pratik Dholakiya
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

Today's Most Read