Marketing

Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

Today's Most Read

News and Articles About Marketing

Sephora Mistakenly Rolls Out Vulgar Hashtag
proofreading

Sephora Mistakenly Rolls Out Vulgar Hashtag

How a simple misspelling threw an entire promotional campaign into complete disarray.
Geoff Weiss
Pop-Up Shops Prep for Winter Sales Lift
Holiday Shopping

Pop-Up Shops Prep for Winter Sales Lift

It's that time of year (again).
Kate Rogers
Taking Another Shot at Snapchat, Facebook Gives Its Slingshot Messaging App a Makeover
Facebook

Taking Another Shot at Snapchat, Facebook Gives Its Slingshot Messaging App a Makeover

Facebook isn't ready to vanish from the evaporating messaging game, but will users take the bait?
Kim Lachance Shandrow
10 Ways to Get More Eyeballs on Your Posts (Infographic)
Blogging

10 Ways to Get More Eyeballs on Your Posts (Infographic)

Want to get the most readers possible for your content? This infographic will tell you what works.
Kevin Allen
7 Cool Social Apps That Are Changing the Way We See Ourselves
Social Media

7 Cool Social Apps That Are Changing the Way We See Ourselves

There is much more to social media than Facebook and Twitter.
John Rampton
5 Tricks to Creating Compelling Mobile Ads
Mobile Advertising

5 Tricks to Creating Compelling Mobile Ads

To succeed in today's world, mobile advertising needs to be at the core of marketing campaign planning.
Lisa Hoover McGreevy
Maximize the Impact of Your Business Greeting Cards With These 4 Tips
Business Circle

Maximize the Impact of Your Business Greeting Cards With These 4 Tips

Tis the season. Take these extra steps to demonstrate your appreciation while also creating a unique experience that promotes your business.
Peter Gasca
5 Tech Tools that Help Businesses Compete With the Big Guys
Tools

5 Tech Tools that Help Businesses Compete With the Big Guys

These affordable options can level the playing field with ads, intelligence, big data, apps and email marketing.
Adam Toren
5 Steps to Working a Holiday Party Like Santa
Networking

5 Steps to Working a Holiday Party Like Santa

Don't worry about whatever work you left undone to race out to the event. You're about to ace this networking opportunity -- that is, if you read these jolly tips.
Stacey Alcorn
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Finally, You Can Add a Background Image to Your LinkedIn Profile
Linkedin

Finally, You Can Add a Background Image to Your LinkedIn Profile

Picture this: Now your brand can shine even brighter on LinkedIn.
Kim Lachance Shandrow
Simple Ways to Master Technology and Create True Fans
Customer Loyalty

Simple Ways to Master Technology and Create True Fans

How many 'true fans' do you need to be successful if you are a small business? Kevin Kelly has the answer.
Lewis Howes
7 Crisis Lessons From 'The Hunger Games'
Crisis Management

7 Crisis Lessons From 'The Hunger Games'

The dystopian series provides ample social commentary. In addition, we can learn a lot about crisis communications from the 'girl on fire.'
Beth Kuhel
7 Basic Social-Media Tips to Set Your Marketing Right
Social Media Marketing

7 Basic Social-Media Tips to Set Your Marketing Right

Here's how to take your social-media marketing to the next level.
Carly Okyle
4 Ways to Use Email to Increase App Installations
Email Marketing

4 Ways to Use Email to Increase App Installations

To succeed with email marketing, you need to align your thinking to acquiring, nurturing and engaging leads.
Rahul Varshneya