News and Articles About Marketing
Publicity stunt du jour, part II.
Think of it as a way to connect with your audience's audience.
Stop thinking 'close the deal' and start thinking 'begin the relationship.'
If infographics blew up because they caught peoples attention where a boring report wouldn't, interactives are blowing up because they catch peoples attention -- and hold it.
When employees believe in the brand, the company prospers.
The 120-year-old company unveiled a new logo today, much to the amusement (and disgust) of commenters on social media.
Treat every potential client as you would someone who you hope will give you a second date.
If they succeed, the non-profit could use the registration to block other charities from capitalizing on the viral campaign.
Using software to develop leads can be effective, but keep four things in mind when forming a strategy.
People want to talk with a person they trust before making the buying decisions that matter most.
You do not need to be a meth kingpin to know something about building an empire, but you could definitely learn from one.
Talk about a pivot. Sanrio received a boatload of publicity yesterday with the revelation that Hello Kitty is not, in fact, a cat.
Your startup's online presence has huge implications for winning funding and making sales. Listen to those who've learned the hard way.
Keep your audience entertained with a video or photo that they want to see.
Target, Nordstrom and other big-name brands are using Curalate's latest feature to make their Instagram feeds more 'shoppable.'
You need to influence people even before they get to your landing page by convincing them of the value you're offering.
Marketers really need to know their customers, or risk coming off flat and factual. Build up the psychographics of your potential base.
The language professional peers understand is often confounding to the audience waiting to listen to your story.
Now is the time to prepare your business and have a system in place to soften the next hit.
When writing your direct mail sales piece, be sure to include and pay particular attention to these seven parts of your letter.
The technology is readily available to woo your customers when they are near but only a minority of businesses are using it.
These people provide useful, reliable information in their blogs and on social media and have expert knowledge in various fields.
Billions of people enjoy social media but ever fewer are responding to the advertising bombardment.
With many companies turning to content to help build their brand, some entrepreneurs and CMOs are looking at the wrong metrics. Here is how content-marketing has evolved and what people should be measuring.
To expand your agency's sphere of influence, view things from the perspective of your client.