Marketing

News and Articles About Marketing

What You Need to Know About Google's Recent 'Phantom' Update
Websites

What You Need to Know About Google's Recent 'Phantom' Update

If you're up to date with the search giant's mobile requirements, you need to make sure you have quality content.
Thomas Smale
4 Steps to Attracting and Building Better Customers
Customer Loyalty

4 Steps to Attracting and Building Better Customers

When you're operating on a budget, you can't fulfill every whim, so part of the responsibility -- and surely thrill -- of owning a business is learning to set and then meet your clients' expectations.
Jana Barrett
What They Haven't Told You About Mobile-First Marketing
Mobile Marketing

What They Haven't Told You About Mobile-First Marketing

While many brands understand the importance of a strong mobile presence, they do not necessarily know how to get there.
Gilad Bechar
How to Create an Awesome Blog
Online Marketing

How to Create an Awesome Blog

Having a popular blog isn't a matter of luck. Learn a four-step strategy that makes your blog one that your target market can't wait to read.
Mitch Meyerson
6 Ways to Build a Rabid Following on Social Media
Content Strategy

6 Ways to Build a Rabid Following on Social Media

Whatever your industry, you're in the business of content marketing.
Jon Nastor
Why Your Target Market Is Not, That's Right, Not Important
You've Arrived

Why Your Target Market Is Not, That's Right, Not Important

Instead, zero in on "the profitable niche."
Gene Hammett
Presented by
5 Ways to Respond to Negative, Evil Emails
Emotional Intelligence

5 Ways to Respond to Negative, Evil Emails

These are proven methods for keeping your emotions within reason, so that you don't hit 'send' while your emails, tweets, comments, and virtual chime-ins are still flaming.
Travis Bradberry
4 Ways to Grow Your Business at Trade Shows
Trade Shows

4 Ways to Grow Your Business at Trade Shows

There is no greater opportunity to boost your business than when everyone who matters in your industry is under one roof.
Pratik Dholakiya
Why We Click: The Simple Psychology Behind Calls to Action
Online Marketing

Why We Click: The Simple Psychology Behind Calls to Action

4 ways marketers can tap into the human brain to drive customer action.
Cynthia Price
Stop and Smell the Cucumber Melon: Your Fave Teen Fragrances Are Back
Nostalgia

Stop and Smell the Cucumber Melon: Your Fave Teen Fragrances Are Back

Everything old smells new again at Bath & Body Works.
Carly Okyle
'Get Social,' and Promote Your Company at the Same Time
Social Media

'Get Social,' and Promote Your Company at the Same Time

Word of mouth, social media and personal contacts should all be part of your promotional mix.
Chelsea Berler
Is Your Content Confusing Your Customers?
Content Marketing

Is Your Content Confusing Your Customers?

If your content aims too high or too low for your reader, then you are missing the mark.
Blue Bottle Coffee Raises $70 Million
Funding

Blue Bottle Coffee Raises $70 Million

One of Silicon Valley's darling coffee companies will open more retail locations with its new round of funding.
Kia Kokalitcheva
WATCH: The 5 Most Popular YouTube Ads of the Past Decade
Video Advertising

WATCH: The 5 Most Popular YouTube Ads of the Past Decade

Winners run the gamut from the gut-wrenching to the inane.
Geoff Weiss
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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