Marketing

Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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News and Articles About Marketing

11 Clever Ways to Promote Your Podcast to the World
Podcasts

11 Clever Ways to Promote Your Podcast to the World

Have you exhausted all the different channels for marketing your show?
Joan Stewart
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3 Easy Steps to a Winning Welcome Series for New Email Subscribers
Email Marketing

3 Easy Steps to a Winning Welcome Series for New Email Subscribers

Don't just lump new prospects in with your current customers. They need to be nurtured until they're familiar with your brand.
Cynthia Price
Data is Not an Insight
Marketing

Data is Not an Insight

Numbers, stats, profiles, trends and historical reviews are a start, but you have to think for yourself.
Jim Joseph
Capturing Repeat Customers Is the Magic of Growth Hacking
Repeat customers

Capturing Repeat Customers Is the Magic of Growth Hacking

Companies like Amazon and Twitter have mastered the art of paying attention to the consumers already at hand.
Ryan Holiday
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The 4 Pillars New Brands Must Communicate to Their Audience
Ask the Expert

The 4 Pillars New Brands Must Communicate to Their Audience

Simplicity is key in any branding strategy. Overthinking and having too many internal considerations can expose your external brand perception as muddy and disjointed.
Mel Carson
The 10 Essential Tips for B2B Marketing Success in a Digital Economy
Marketing Strategies

The 10 Essential Tips for B2B Marketing Success in a Digital Economy

In the age of digital selling, here is how small B2B-focused businesses can get back into the discussion with customers.
Dan Newman
Will Consumers Revolt Against Pervasive Online Advertising?
Online Advertising

Will Consumers Revolt Against Pervasive Online Advertising?

Privacy concerns and the availability of ad-blocking software may force online businesses to rethink how they reach their audiences.
Larry Alton
One Way to Boost Your Facebook Ad's Click Through Rate
Facebook advertising

One Way to Boost Your Facebook Ad's Click Through Rate

When it comes to advertising on Facebook, there's a specific formula for imagery and text.
Tanya Benedicto Klich
4 Ways to Make Your Business a Powerful Customer Magnet
Business Circle

4 Ways to Make Your Business a Powerful Customer Magnet

Attract new customers super fast with these techniques.
Chip R. Bell
A Great Chief Marketing Officer Can Make All the Difference. Here's How to Snag One.
Business Circle

A Great Chief Marketing Officer Can Make All the Difference. Here's How to Snag One.

Hiring a CMO can be tricky for a number of reasons, including that they don't come cheap. Try one of these five strategies.
Eric Siu
To Manage Your Brand, Understand Your Brand
Business Circle

To Manage Your Brand, Understand Your Brand

Focus is essential to telling your brand's story.
Carly Okyle
These 7 Mistakes Can Make Your Marketing Automation Investment Worthless
Business Circle

These 7 Mistakes Can Make Your Marketing Automation Investment Worthless

Marketing and sales are fundamentally about finding people curious about your product and communicating with them. Technology will disappoint you if you forget that.
Hana Abaza
Sales During Alibaba's Online Shopping Holiday, Singles' Day, Surge Past $6 Billion
Ecommerce

Sales During Alibaba's Online Shopping Holiday, Singles' Day, Surge Past $6 Billion

Customers jumped on heavily discounted goods to send sales past 2013's record high.
How Data Can Help You to Personalize Marketing Events and Boost ROI
Event Planning Business

How Data Can Help You to Personalize Marketing Events and Boost ROI

Event marketing is costly but offers a unique opportunity to connect directly with the people who are your market.
Brett Relander