Marketing

News and Articles About Marketing

Fashioning a Memorable Retail Experience That People Will Share

Building a brand that promotes a true sense of community requires an investment in the customer experience beyond optimizing a handful of social media accounts.

Your Online Content Should Deliver 'Cognitive Ecstasy'

Jason Silva, host of National Geographic's TV show ‘Brain Games' and futurist with YouTube series ‘Shots of Awe,' explains what makes great content online.

5 Mistakes You're Making When Producing Digital Content

While brands are hearing how important it is to create meaningful content, they are just going about it the wrong way.

Sales Prospecting Isn't an Event. It's a Campaign.

Instead of following the common haphazard approach to landing customers, think of every outreach effort as part of a larger initiative.

A Slew of New Technologies Is Making a Science of the Art of Sales

The better you know your prospect before pitching, the likelier you are to connect.

How to Create eBooks That Will Help Boost Your Marketing Strategy

A diverse content marketing strategy is a must for any modern day marketer. Here is how to make your next eBook is as powerful as possible.

'Brand Equity' Is an Intangible That's Worth Real Money

The resurrection of Arthur Andersen as a brand name is a compelling example of the enduring value of a company's reputation.

3 Steps to Happier Customers

Adopt best practices to weather the storms of an Internet business. Engage in the fine art of keeping your online visitors satisfied.

22 Quotes to Inspire Your Marketing Efforts

Getting the word out to the right customers is one of the toughest parts of running a business. Let these experts' words fuel you.

Stop Trying to Kiss Your B2B Clients on the First Date

They're not like those other B2C customers.

25 Must-Have Free Fonts for Entrepreneurs and Designers

For a distinctive website or publication, only the right typeface and lettering will do. Here's a roundup of the best at a startup-friendly price point.

Want to Reach Millennials? This Is How They Spend Their Time. (Infographic)

Millennials are more plugged in than any other generation. Here are the best ways to reach that growing market.

10 Easy Solutions to Business Writing Problems

These techniques can help you sharpen your text to better reach your intended audience.

The Venerable Press Release Remains the Cornerstone of Public Relations

That staple of 20th century PR is still essential in the digital age.

When Marketing Personalization Fails

In the wake of snafus by Pinterest and Shutterfly, here are four ways for companies to customize their messages correctly.

Why It's Time to Rethink Your Content Marketing Strategy

With more and more companies jumping on the content-marketing bandwagon, consumers are getting overwhelmed with too much information online. Entrepreneurs now need to revisit their strategy to stay ahead of the curve.

Use Your Brand Positioning as a Compass for All Aspects of Your Business

The statement can help you make strategic decisions, train your team and develop creative messaging.

Former Apple CEO John Sculley: Steve Jobs Sold Experiences, Not Products

Apple's former chief executive explains how the company mastered the art of selling customers an experience.

CVS's Expensive Cigarette Ban Shows It Puts Brand Before Profit

The drug chain's big move and name change may lead to the loyalty of a powerful customer segment.

5 Proven Ways to Create Long-Lasting Customer Relationships

There are tools and processes you can incorporate to support your customers every step of the way.

4 Tips for Getting Your Business in the News Without a Big PR Budget

You can learn to recognize opportunities for getting your company that favorable mention in the press you've been needing.

2 Rules for Engineering Exceptional Upsides

A sale goes through many stages before the close. But you won't get past the first step without raising customer awareness in these key ways.

A CEO's Insider Secrets for Making the Sale

Know your customer's corporate culture and respect it. Do your homework and don't bypass gatekeepers or skip the ranks.

How These Brilliant Digital Billboards Are Delivering a Hair-Raising Message

The viral campaign -- and a reimagined successor in the name of charity -- illustrate the kind of marketing magic that occurs when technology and humanity intersect.

One of These Nifty Inventions Could Soon Land on Staples' Shelves

A remote-controlled LED lightbulb and wireless earbuds are among the finalists in the Crowd2Shelf Contest hosted by office-supply chain Staples and crowdfunding site Fundable.
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