Marketing

What Entrepreneurs Can Learn from a Bestselling Writer About Creating Compelling Content
Content

What Entrepreneurs Can Learn from a Bestselling Writer About Creating Compelling Content

According to this 'New York Times' bestseller author, we have been doing it all wrong.
Dorie Clark
5 Tools Every PR Pro Should Be Using to Measure Storytelling Efforts
Public Relations

5 Tools Every PR Pro Should Be Using to Measure Storytelling Efforts

Though media relations and other PR strategies have always contained elements of storytelling, the rise of content marketing and brand journalism means communicators must craft tales that their audiences want to read if they want to stay relevant and gain public favor.
How Entrepreneurs Can Leverage Local News
Local Marketing

How Entrepreneurs Can Leverage Local News

We like to think our marketing and PR needs to be global, but thinking locally is often smarter.
Cynthia Johnson
Effective Marketing Appeals to Emotions Instead of Reason
Consumer Psychology

Effective Marketing Appeals to Emotions Instead of Reason

Don't waste your advertising dollars telling people your product is better. Explain why they need it.
Jeremy Ellens
4 Simple Ways to Use Periscope for Your Business
Periscope

4 Simple Ways to Use Periscope for Your Business

Whether you're a seasoned business professional or a new on the scene, you can add to your credibility and brand using Periscope as a storytelling tool.
Crystal Washington
4 Secrets to Starting an 'Idea Epidemic'
Viral Marketing

4 Secrets to Starting an 'Idea Epidemic'

Remember the Ice Bucket Challenge? Can you match that?
Patti Johnson
5 Online Marketing Basics Every Entrepreneur Needs to Know
Online Marketing

5 Online Marketing Basics Every Entrepreneur Needs to Know

Nobody knows everything about doing business on the Internet but it is pretty clear by now what the essentials are.
Rocco Baldassarre
The Danger of Frequent and Predictable Discounts
Discounting

The Danger of Frequent and Predictable Discounts

When your customer base gets accustomed to discounts, they do two things that hurt your bottom line.
Jonathan Long
8 Marketing Strategies to Help Boost Your Small Business During the Summer Months
Marketing

8 Marketing Strategies to Help Boost Your Small Business During the Summer Months

Here are proven marketing strategies to help your business avoid the dreaded 'summer slump.'
Go Big or Go Home With These 10 Epic Content Ideas
Content Marketing

Go Big or Go Home With These 10 Epic Content Ideas

It's not enough to just publish a blog post every now and again. You need to publish remarkable content that adds to the conversation.
Aaron Agius
Never Stop Wooing Your Customers and They Will Never Leave You
Customer Retention

Never Stop Wooing Your Customers and They Will Never Leave You

The best way to succeed as a brand is for your customers to think of your company as people who are taking care of them.
Joseph Pigato
3 Effective Strategies for Growing Your Subscriber List Faster
Online Marketing

3 Effective Strategies for Growing Your Subscriber List Faster

Don't bother trying to determine which tools work best for getting more people interested in your online brand. Use all of them.
Pooja Lohana
Craft a Great Email Sales Pitch by Following This 5-Step Process
Email

Craft a Great Email Sales Pitch by Following This 5-Step Process

However, emails are also easy to ignore. While there isn't much of the human element in sending emails, there is just as little in receiving them, which means it's easier for people to hit their favorite button: delete.
Jeff Boss
3 Tips for Co-Branding Happily Ever After
Branding

3 Tips for Co-Branding Happily Ever After

Marrying your brand to another can be shrewd marketing but proceed thoughtfully. Even corporate breaking up is hard to do.
Jennifer Connelly
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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