News and Articles About Marketing
Building a brand that promotes a true sense of community requires an investment in the customer experience beyond optimizing a handful of social media accounts.
Jason Silva, host of National Geographic's TV show Brain Games' and futurist with YouTube series Shots of Awe,' explains what makes great content online.
While brands are hearing how important it is to create meaningful content, they are just going about it the wrong way.
Instead of following the common haphazard approach to landing customers, think of every outreach effort as part of a larger initiative.
The better you know your prospect before pitching, the likelier you are to connect.
A diverse content marketing strategy is a must for any modern day marketer. Here is how to make your next eBook is as powerful as possible.
The resurrection of Arthur Andersen as a brand name is a compelling example of the enduring value of a company's reputation.
Adopt best practices to weather the storms of an Internet business. Engage in the fine art of keeping your online visitors satisfied.
Getting the word out to the right customers is one of the toughest parts of running a business. Let these experts' words fuel you.
They're not like those other B2C customers.
For a distinctive website or publication, only the right typeface and lettering will do. Here's a roundup of the best at a startup-friendly price point.
Millennials are more plugged in than any other generation. Here are the best ways to reach that growing market.
These techniques can help you sharpen your text to better reach your intended audience.
That staple of 20th century PR is still essential in the digital age.
In the wake of snafus by Pinterest and Shutterfly, here are four ways for companies to customize their messages correctly.
With more and more companies jumping on the content-marketing bandwagon, consumers are getting overwhelmed with too much information online. Entrepreneurs now need to revisit their strategy to stay ahead of the curve.
The statement can help you make strategic decisions, train your team and develop creative messaging.
Apple's former chief executive explains how the company mastered the art of selling customers an experience.
The drug chain's big move and name change may lead to the loyalty of a powerful customer segment.
There are tools and processes you can incorporate to support your customers every step of the way.
You can learn to recognize opportunities for getting your company that favorable mention in the press you've been needing.
A sale goes through many stages before the close. But you won't get past the first step without raising customer awareness in these key ways.
Know your customer's corporate culture and respect it. Do your homework and don't bypass gatekeepers or skip the ranks.
The viral campaign -- and a reimagined successor in the name of charity -- illustrate the kind of marketing magic that occurs when technology and humanity intersect.
A remote-controlled LED lightbulb and wireless earbuds are among the finalists in the Crowd2Shelf Contest hosted by office-supply chain Staples and crowdfunding site Fundable.
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