A Husband-and-Wife Team Converted Their Family Business to a Franchise to Make More Time for Family
Jon and Kari Murdock knew it would take years to scale on their own, and Mr. Rooter's franchise model helped them grow.
Jon and Kari Murdock wanted to expand their plumbing business but weren’t sure what to do next. The Kalispell, Mont.–based couple opened their company in 2015 as an independent operation — so when Mr. Rooter reached out at the beginning of 2020, inviting them to convert it into a Mr. Rooter and join its 200-plus North American locations, the Murdocks were conflicted. They decided the franchise aligned with their values, but giving up their business’s branding and identity was tough. Ultimately, though, they made a decision based on their family: They knew it would take years to scale on their own and felt Mr. Rooter had the right model to help them grow. Becoming a franchisee would give them more time with their two daughters. Here, Kari explains how the transition went.
Was there something specific about Mr. Rooter that sold you on converting the family business into a franchise?
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