Babes in Cyberland They might be small, but Generation We's got plenty of pull.

While their moms and dads are connecting via MySpace and Facebook, a new crop of kiddies as young as age 4 are watching YouTube and playing Webkinz, an online game that lets kids chat with each other. This under-11 set has been using technology since their tiny fingers could click a mouse.

Research firm Iconoculture has dubbed them "Generation We," and marketers like Mike D'Abramo, director of research and strategy for marketing firm Youthography, say these kids are the youngest subset of a group called Born Digital--young people who have never known a world without the internet.