Get All Access for $5/mo

How the Co-Founder of Oatly Is Shaking Up the Beverage Industry Host Mike Koenigs discusses personal and business health with Bjorn Oste, a co-founder of Oatly.

By Mike Koenigs Edited by Dan Bova

Opinions expressed by Entrepreneur contributors are their own.

According to the Harvard School of Public Health, 69% of US adults are overweight and 36% are obese. Over 90 million people in the United States are pre-diabetic and the real culprit of the problem is how food and drinks affect blood sugar levels and insulin production.

What if there was a beverage that had nine clinical studies that proved it reduced blood sugar levels and inflammation? What if it could reduce the chances of becoming diabetic and if you're not overweight, it would reduce or eliminate carbon crashes after you eat.

Meet "Good Idea."

Recently I sat down with Bjorn Oste, a co-founder of Oatly, the world leader in oat milk since 1994. Oatly is a non-dairy beverage company on track to exceed $200 million in sales this year. He's also CEO and founder of Good Idea beverage company. It's a unique, functional beverage that's focused on weight loss, weight management and diabetes prevention that is shaking up the multibillion-dollar beverage industry. The global carbonated beverage market is rapidly approaching $400 billion in sales and the dairy market is nearly $700 billion.

Related: Competition Is Getting Fierce in the White-Hot Oat Milk Space

Where can you find a Good Idea?

Amazon sells it directly — just type in "Good Idea beverage" and have it delivered to your home or office. They're also in retail locations, predominantly in the Midwest and the San Francisco Bay area where they are headquartered. You can also find them in restaurants if you happen to be in the bay area and where they're being placed in WeWork locations right now.

Related: Competition Is Getting Fierce in the White-Hot Oat Milk Space

For anyone that wants to learn more about the company, just go to the website www.GoodIdeaDrinks.com. There are some very funny instructional videos that show how it works, why it works and why that's important for you. "Good Idea" beverages are here to truly change the beverage industry. Email them at info@GoodIdeaDrinks.com for more info.

Link to the video interview HERE — don't forget to subscribe, like and share!


Mike Koenigs

Entrepreneur Leadership Network® Contributor

Founder of Superpower Accelerator

Peter Diamandis calls Mike Koenigs An Arsonist of The Mind. He helps entrepreneurs create their “Next Act,” high net, low overhead, high impact, fewest moving parts, lifestyle-compatible businesses they love. Serial Entrepreneur with 5 exits, 17x bestselling author and the secret weapon of founders.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Business Solutions

Increase Productivity with This Microsoft 365 Subscription, Now $25 Off

It can make the entrepreneur life a lot easier.

Business News

Apple Pay Later Is Ending. Here's What's Taking Its Place.

The program was available for less than a year.

Leadership

This Artist Answered a Businessman's 'Powerful' Question — Then His Work Became 'the Poster Child for Juneteenth': 'Your Network Really Becomes Your Net Worth'

Reginald Adams was the executive director of a Houston-based art museum for more than a decade before he decided to launch his own public art and design firm.

Leadership

Harvard Business School Professor Says 65% of Startups Fail for One Reason. Here's How to Avoid It.

Team alignment isn't nice to have -- it's critical for running a successful business.

Business News

Here's What Companies Are Open and Closed on Juneteenth 2024

Since it became a holiday in 2021, Juneteenth has been recognized by some major corporations as a paid day off.

Growing a Business

I Hit $100 Million in Annual Revenue by Being More Transparent — Here Are the 3 Strategies That Helped Me Succeed

Three road-tested ways to be more transparent and build relationships that can transform your business — without leaving you feeling nightmarishly over-exposed.