Alma Matters College kids have a lifetime of buying left to do.

There are more than 15 million college students nationwide whoare learning about breakthrough research, cutting-edge technology .. . and which toothpaste to buy.

"Reaching out to college students offers companies a uniquechance to reach prospects who are making decisions about brands,products and services that may last a lifetime," says MartinD. Levine, chairman and founder of MarketSource Inc., a Cranbury,New Jersey, company that specializes in college campus marketing."You'll never be able to reach this group in one placewith this much effectiveness again."

Using events, advertising vehicles, sampling opportunities,campus newspaper inserts and other tactics that integrate offlineand online marketing, MarketSource raises awareness and encouragestrial among students.