Sell Buzz 06/05 Marketing blogs, broadcasting your expertise and more
By Gwen Moran Edited by Frances Dodds
Opinions expressed by Entrepreneur contributors are their own.
Ever dream of having a talk-show gig? It may not be sofar-fetched. According to Chris Witting, president of Syndication NetworksCorp. in Morton Grove, Illinois, there are 10,000 radiostations, a burgeoning internet-radio market and satellite-radiostations that need programming.
"You don't need broadcasting experience," saysWitting. "What you really need is an area of expertise thatpeople want to hear about."
Beth Gallob, 53, and Monica Mariani, 42, did it. Their show,Beth& Monica's Small Business Marketplace, airs once amonth on Fountain Hills, Arizona-based KFHX. They got the gig whenGallob met one of the station's volunteers, who mentioned theneed for new shows. Gallob asked Mariani, who owns a graphic designand consulting company and with whom she had collaborated on a fewprojects, to develop the idea with her, and before long, they wereon the air.
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