What's In Store? Get ahead of the game with the latest retail trends.
By Gwen Moran Edited by Frances Dodds
Opinions expressed by Entrepreneur contributors are their own.
With low-rise pants all the rage, retailers are opting for curvier mannequins, which better show off the trendy trousers. David Denniston, director of environmental design at Fitch, a retail merchandising consulting firm in Columbus, Ohio, weighs in on four other store trends.
1. Technology integration: "We'll see miniature monitors in fixtures and more affordable screen technology to bring your eye to the merchandise, or touchscreen kiosks that can help answer questions about products," Denniston predicts.
2. Solution-oriented merchandising: Products that are grouped together to tell a story usually sell better, he says. For instance, gift shops may showcase seasonal offerings along with wrapping paper, cards and even shipping options for the customer's convenience.
The rest of this article is locked.
Join Entrepreneur+ today for access.
Already have an account? Sign In