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How the San Jose Sharks Score With Fan Experience Jonathan Becher, Co-President of the San Jose Sharks and former CMO of SAP, shares his thoughts on the relationship between technology, data and fan experience.

By David Meltzer

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Brandon Magnus | Getty Images

Jonathan Becher, Co-President of the San Jose Sharks and former CMO of SAP, talks about his journey from a corporate giant to working in the front office for an NHL team. Becher provides insights on helping expand SAP's reach in the sports industry, how the team works to create Sharks fans for life, and why he views team employees as brand ambassadors.

Related: How This Former NFL Safety Learned to Trust His Instincts

Becher and David Meltzer, host of ThePlaybook, cover a range of topics including their best approach to landing your first job in sports, the difference between earned and granted trust, and how technology can be used to improve the fan experience at sports and entertainment events.

David Meltzer

Co-Founder of Sports 1 Marketing, Speaker, Author and Business Coach

David Meltzer, co-founder of Sports 1 Marketing and host of Entrepreneur's podcast, “The Playbook”, is a Top 100 Business Coach, global public speaker and three-time international best-selling author who has been honored by Variety as “Sports Humanitarian of the Year”.

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