Ask the Expert

Marketing

4 Ways to Make Prices Seem Lower Than They Are

Marketing expert Nick Kolenda breaks down some psychological tricks.

13 Simple Ways to Market Your Business Offline

Here are proven strategies for growing your business the old-fashion way.

The Clever Strategy That Turned an Unknown Book Into a Bestseller

There's a better way to leverage influencers.

Ask This Question Before You Consider a Second Location

We explain to a reader why the decision to expand -- or not -- might be simpler than he thinks.

Ask the Expert: Does Your Company Really Need to Focus on SEO?

Digital marketing expert Ryan Bonnici says 'yes' and 'no.'

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Having a positive culture is imperative to keep morale up, drive results and attract employees.
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3 Ways to Deal With a Negative Employee at the Office

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The 3 Things All Leaders Must Consider When Hiring

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Entrepreneur's Ask the Expert column seeks to answer questions about everything from starting a business to growing one. To follow the column on Twitter -- and ask a question -- use hashtag #ENTexpert, or leave a comment below. Your query may be the inspiration for a future column.