Ask the Expert
What to Consider When Deciding Between Forming a Sole Proprietorship or LLC
Our legal expert Lori Hoberman discusses the pros and cons of the two different business entities.
Have a Burning Business Question? Ask the Expert: Lori Hoberman.
Our expert this month is a lawyer, and she is looking to take your questions on entity formation, employee compensation, funding and more.
5 Steps to Getting (and Keeping) Employees Engaged at Work
Here are some crucial steps to simultaneously create a more engaged workforce while reducing turnover.
Here's the Right Way to Screen Potential Job Candidates
The face-to-face interview is not going away.
Before You Bring a Co-Founder on Board, Ask These 5 Questions
Our expert this week discusses how entrepreneurs can test out a potential partner before going all in.
Have a Burning Business Question? Ask the Expert: Tom Gimbel.
Our expert this month is looking to take your questions on hiring, culture, employee development and retention.
Through Storytelling, Entrepreneurs Can Get People to Hit the 'Buy' Button
Compelling web copy is important in creating a hook to persuade people to buy, but it is better to create an experience for people coming to your site that totally transcends the transaction.
To Keep Your Brand's Social Engagement Strong, Focus on These 3 Questions
When you have the brand right and everyone in your company is breathing into it, you can use social media as a way to keep the authentic engagement going.
The 4 Pillars New Brands Must Communicate to Their Audience
Simplicity is key in any branding strategy. Overthinking and having too many internal considerations can expose your external brand perception as muddy and disjointed.
Have a Burning Business Question? Ask the Expert: Mel Carson.
Mel Carson, the man who has helped big-name brands like Microsoft and Alaska Airlines with their marketing and branding efforts, is looking to take entrepreneurs' questions this month.
Stand Out From the Crowd: 3 Ways to Put a Spotlight on Your Company
When your company and another one has similar offerings, here is how to differentiate yourself.
Is It Smart for Entrepreneurs to Hire Friends?
Hiring people you know and trust can be very beneficial to an entrepreneur and her venture. But if not done correctly, it can spell disaster.
The Importance of Culture When Starting Up
With most startups just concerned with surviving, how important is culture?
Determining Early Employees Compensation and When to Scale Up
Our expert, serial entrepreneur, author and CEO of The Container Store, Kip Tindell discusses what to consider when paying early employees and when to expand beyond the early team.
Have a Burning Business Question? Ask the Expert: Kip Tindell.
Our expert this month is Kip Tindell, the CEO and founder behind The Container Store. As a long-time entrepreneur, he knows a thing or two about what it takes to run a company and is excited to take founders' questions.