Data Analysis | Page 3

Let's explore predictive analytics, its importance in the business world, and how we can leverage it for our business with this step-by-step guide.

Data security in ecommerce is of utmost importance if you want repeat customers. Here are five ways to help ecommerce businesses keep their customer's data safe.

Brands need to understand how mood-based ad targeting impacts consumers.

Learn the concepts of data science and machine learning, their special relationship and a few practical examples.

Learn more about how you can optimize your brick-and-mortar experience.

One of the major stumbling blocks to AI adoption among organizations is the lack of a data-driven culture. Here are three ways organizations can become more data-driven to leverage AI better.

Habits are made, not born, so you have to work to make using your product a subconscious act for consumers.

Eliminating digital experience blind spots will ensure your brand's success. Here's how.

This beginner-friendly bundle will start you out with the absolute basics with data management.

People are a company's greatest asset, and it's time for HR departments to follow finance's lead in sharing key information with owners/managers.

Here's how SaaS companies can prepare to ride out the falling valuation wave and catch the rising tide again.

The digitized document revolution comes with inherent concerns about properly securing all this information. Companies need to incorporate the highest levels of document-management security.

Data analytics tools are becoming increasingly important for startups to track and analyze their data. This article provides a practical guide to increasing startup success through data analytics.

Return on ad spend (ROAS) is commonly misunderstood and therefore misused. Here's why and what you should focus on instead.

Although highly different from each other, when utilized in tandem, data and intuition can be valuable assets across many industries—including UI/UX design.

A North Star metric is the secret to product growth — but only if it meets certain criteria.

GA4 is an entirely new data model that will measure data next July, and businesses need to prepare their marketing strategy in advance. Here's how and why.

By collecting zero-party data, companies can get a better understanding of their customers without violating their privacy. Here are seven creative ways to use it.

Building credibility through thought leadership and third-party endorsement is critical within the B2B space — and there's no better way to achieve this than releasing statistically valid data that can help inform business practices for your brand's audience.

For many companies, critical data is locked on a printed page, stored in a box or sitting on someone's desk. It isn't easy to get that information flowing without scores of people to rekey it into an electronic format. These outdated practices are driving the adoption of intelligent document management.

Analytics could be the bedrock of all enterprise B2B strategies, but there are also pitfalls to be on guard against, especially in the changing business scenarios in a post-pandemic world.